Tag­mar­shal Se­lected by Pine­hurst Re­sort & Coun­try Club to Fur­ther En­hance Player Ex­pe­ri­ence

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PINE­HURST, NC – Tag­mar­shal – the golf course in­tel­li­gence and pace-of-play sys­tem used by golf cour­ses, coun­try clubs and re­sorts glob­ally – is op­er­a­tional at Pine­hurst Re­sort & Coun­try Club, host of the 2019 U.S. Am­a­teur Cham­pi­onship and one of Golf

Di­gest’s top-five cour­ses world­wide.

With more sin­gle golf cham­pi­onships than any other site in Amer­ica and home to nine chal­leng­ing golf cour­ses, Pine­hurst will en­hance its al­ready renowned player ex­pe­ri­ence and in­crease op­er­a­tional ef­fi­cien­cies by us­ing Tag­mar­shal’s so­phis­ti­cated geo-tag­ging and pace al­go­rithm soft­ware. Equipped with vi­tal statis­tics, some cour­ses will ex­pect to see a 15-17 minute de­crease for each round and in­creased main­te­nance ef­fi­ciency due to the use of heat map­ping.

“We are con­tin­u­ously look­ing for ways to im­prove our on-course ca­pa­bil­i­ties and cre­ate more mem­o­rable ex­pe­ri­ences for guests,” says Matt Barks­dale, PGA, Re­sort Head Golf Pro­fes­sional at Pine­hurst Re­sort & Coun­try Club. “The adop­tion of Tag­mar­shal has been seam­less and the sys­tem has al­ready pro­duced pos­i­tive in­sights for us to im­ple­ment.”

Re­cent in­stall­ments of the sys­tem across the coun­try have cre­ated 70 per­cent of rounds be­ing played on pace or within five min­utes of tar­get goal times. Top-ranked cour­ses trust­ing Tag­mar­shal in­clude Carnoustie Golf (The 2018 Open Cham­pi­onship), The Ocean Course at Ki­awah Is­land Golf Re­sort (2021 PGA Cham­pi­onship), Whistling Straits (2020 Ry­der Cup), Erin Hills (2017 U.S. Open), East Lake (2017 TOUR Cham­pi­onship), Val­halla (PGA Cham­pi­onship 2014), and more.

“Turn­ing pace of play into a rev­enue gen­er­a­tor is what makes Tag­mar­shal’s tech­nol­ogy so pow­er­ful,” says Bodo Sieber, CEO of Tag­mar­shal. “Putting re­al­time in­tel­li­gence into the hands of course man­agers gives them in­valu­able data to sup­port the de­ci­sions they make.”

Part­ner­ing with Tag­mar­shal po­si­tions cour­ses as in­dus­try lead­ers, giv­ing them proven op­er­a­tional ef­fi­cien­cies, while su­per­in­ten­dents use Tag­mar­shal data to bet­ter man­age pin place­ments, wear pat­terns and hole set-ups.

Zulm Ho­tel St. Moritz, Switzer­land

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