Breakthrough Golf Technology
When most people think about improving their putting, the last thing they usually think about is the shaft on their flat stick. But then Barney Adams is not like most people. The iconic founder of the Tight Lies fairway wood, who revolutionized the design of that club more than 20 years ago, sees things that most people don’t, and his latest venture looks like it could leave its mark on the very underserved industry of finding a better shaft for putters.
Breakthrough Golf Technology, a new company that Adams is bringing to the forefront of the golf equipment industry, is the producer of the Stability shaft—a revolutionary putter shaft that uses a scientifically advanced multi-material design as opposed to steel-with geometries never before used in a putter shaft. The Stability shaft has a unique look, a more solid feel than a traditional steel putter shaft and delivers the face more squarely at impact for improved accuracy. It has a more solid feel and lower launch for a predictable roll, resulting in better distance control.
“When I first learned about the product I knew that it could be significant. It’s a step forward in golf equipment technology,” said Adams, who runs the company as its CEO. “... research had uncovered a basic flaw in steel shafts, which can be described as excessive weights of putter heads vs. putter shafts. Specifically, that they responded with oscillation during the stroke. Because of this ‘wobble’ the head didn’t return to the ball in a perfectly square position and the ability to achieve a consistent roll.
“What has been rewarding for me is that the Stability Shaft works better for amateurs. Pros are great putters and while the shaft does help them, it’s the inconsistency of the amateur that it corrects most”.
He went on to explain that the average player will get a higher ‘Smash Factor’ and hit the clubface more consistently and ultimately make more putts. It’s a perfect synergy of technology and materials to improve putting performance.
This performance was exhaustively tested with hundreds of putters using state-of-the-art high-speed cameras, robots, SAM Putt Lab, Quintic Ball Roll software and Trackman4. The result was to reinvent the putter shaft from the ground up with a feel that is very responsive and an overall result that promotes a more even putting stroke.
There are four basic ingredients to the Stability shaft that work in concert to help improve most players’ accuracy. BGT calls this ‘Advanced Materials Integration’™, and they include eight layers of high modulus carbon fiber specifically layered, wrapped and widened, with a no-taper design to greatly reduce torque; a lightweight 22g aluminum insert was developed and precisely located to reinforce flexural rigidity and a 7075-aluminum connector is inserted that helps to stiffen and reinforce. This versatility allows attachment to virtually any tip diameter of any putter, regardless of the bend profile. Lastly, the stainless-steel tips have extremely consistent wall thicknesses for superior strength and are coated with a smoke PVD finish to add protection from corrosion and rusting.
The company reports that just about any type of putter can be fitted with the Stability Shaft, and it helps with virtually every kind of stroke, including straight-back straight-through, arc path—and testing has shown improvement for low, mid and high handicap players. Tour players—including a major champion—have been tested with the shaft and even they have found benefits.
The Stability Shaft is available from golf retailers in the US and Canada.
To learn more visit www.breakthroughgolftech.com
Under Armour Sunglasses
Acompany known for its athletic performance apparel is now branching out into the golf sunglass arena this summer as Under Armour introduces its Tuned™ Golf sports-specific lens that has some new benefits for players both during and after the round.
These fashionable shades provide several benefits for the avid golfer, including heightened contrast and improved depth perception. Advanced color definition allows golfers to read the course more precisely and to easily identify and track the ball. They have a