McDonald’s makes anime world a reality
WILMINGTON, Del. – McDonald’s is paying tribute to its anime-inspired restaurant WcDonald’s with a new sauce, packaging and anime shorts.
On Monday, McDonald’s unleashed WcDonald’s in 30 markets around the globe.
“Anime is a huge part of today’s culture, and we love that our fans have been inviting us into the conversation for years,” Tariq Hassan, chief marketing and customer experience officer at McDonald’s USA said in a release. “The WcDonald’s universe is a reflection of what fans have created. It honors their vision and celebrates their creativity, while authentically bringing it to life in our restaurants for the first time.”
For a limited time, McDonald’s, or WcDonlad’s, will have a new dipping sauce for Chicken McNuggets. Savory Chili WcDonald’s Sauce is a unique combination of ginger, garlic and soy with a slight heat from chili flakes. The sauce goes with McNuggets or any side item on the menu.
As part of the transformation to WcDonald’s, iconic Japanese manga artist/illustrator Acky Bright has designed custom WcDonald’s packaging that will take customers deeper into the world of WcDonald’s.
For a limited time, fans will receive manga-inspired packaging featuring WcDonald’s Crew characters, sketched by Acky. Fans can also scan the code on the packaging to access weekly digital manga drops that star a full cast of WcDonald’s customers and crew. Among the characters included are: Hashirune, a WcDonald’s regular, Mr. Bev, the Crew jokester, WcDizer 3000 and WcDonald’s very own mecha.
McDonald’s partnered with Studio Pierrot to produce the first official WcDonald’s anime. Four episodic shorts will take fans into WcDonald’s, where a story about the WcDonald’s Sauce and WcNuggets unfold each week. New shows will drop each Monday through March 18 on WcDonalds.com, or by scanning the code on the WcDonald’s bag. The shorts will honor four of anime’s biggest subgenres – Action, Romance, Mecha and Fantasy.