Realtors and brokerages are a client’s advocates and must be wisely chosen
An effective Realtor has comprehensive knowledge of their local market, current. real estate trends, property prices, zoning regulations, and the community as a whole, curated from years and years of experience. Their insight is invaluable to the consumer, guiding both buyers and sellers to smart decisions. Your Realtor is an advocate who puts your interests first as you navigate the world of residential real estate.
Equally important in the decision-making process is the brokerage firm you choose. In an increasingly online and global marketplace, it is imperative to work with a firm that has local, national and worldwide offices and sales associates. When making a decision about your most important financial asset, you want your interests aligned with a global company that has the financial resources to stay the course.
At the local level, it is important that your Realtor has the tools and expertise of a dedicated team of marketing experts — on site — to create a customized and comprehensive marketing plan for your home, which takes into consideration all avenues of marketing: print, digital, public relations, advertising and social media.
These branding experts understand your local market and use an array of tools and resources to showcase your property to the world. Ideally, the brokerage firm will access their vast network to present your property to well-qualified buyers, whether they be living in Greenwich already, or — more common in today’s market — looking to come to our town from far and wide. Buyers will benefit from the expertise of these same agents who are in the flow of transactions.
Information is an invaluable commodity that is beneficial to both a buyer and seller.
Business: Senior global real estate
advisor, Sotheby’s International Realty,
Contract: 203-618-3165 office, 917-539-3654 cell, leslie.mcelwreath@sothebyshomes.com