PROTECT AND PERFECT
New, innovative color products make it easier for sun protection to play a part in everyday makeup regimens. Says Jameson Slattery, vice president of global marketing at Colorescience, “Consumers are becoming more educated about the need to use sun protection daily, and not just on weekends or when they are visiting the beach. They’re looking for multifunctional products that elegantly combine high-quality SPF into their existing beauty routine.”
New broad-spectrum foundations like Giorgio Armani’s SPF 25 Power Fabric and Dior’s SPF 50 Dreamskin Perfect Skin Cushion do the trick, providing a smooth complexion as well as a sun barrier. “Many of these products are allowing the consumer a one-product solution that can give you blemish correction and protection at the same time. That’s where we’re seeing the strongest growth,” says the NPD Group’s Karen Grant.
And when used alongside other sun protectants, these multitasking cosmetics will reduce the risk of missing a spot or two. “If you have an SPF in your primer and foundation, it’s unlikely that once you’re applying those products you’re going to miss the same spot on your face with multiple products,” says Slattery, who adds that Colorescience’s SPF 50 Sunforgettable brush-on sunscreen, with its mineral powder that can be layered seamlessly over a full-face of makeup (on the go, no less), was specifically developed for all-day reapplication.