WOW-FAC­TORY GIRL

THE ART WORLD IS OB­SESSED WITH IS­ABELLE BSCHER, WHOM YOU CAN SPOT GALA-HOP­PING ACROSS THE EAST END ALL SUM­MER LONG.

Hamptons Magazine - - Contents - BY R. COURI HAY

The art world is ob­sessed with Is­abelle Bscher, whom you can spot gala-hop­ping across the Hamp­tons all sum­mer long.

“Robert Wil­son in­spires so many peo­ple around him,” says Is­abelle Bscher, the chic Swiss gal­lerist and art his­to­rian who sum­mers in the Hamp­tons and is the art world’s new It girl. The artists that Wil­son brings to his Water­mill Cen­ter learn from him, she ex­plains. “He gives them a new per­spec­tive, and I think it’s some­thing that will fur­ther their ca­reers. It’s a unique ex­pe­ri­ence to stay with him.”

Bscher knows about artists, as she is the third gen­er­a­tion to help run Ga­lerie Gmurzyn­ska, the gallery founded by her grand­mother An­ton­ina Gmurzyn­ska, now with four lo­ca­tions in Switzer­land. They rep­re­sent ma­jor con­tem­po­rary artists like Pi­casso, Miró, Christo, and Louise Nevel­son, as well as Karl Lager­feld’s pho­tog­ra­phy, Sylvester Stal­lone’s paint­ings, and ar­chi­tects Zaha Ha­did and Richard Meier, who has used the gallery’s cat­a­logues in his col­lages and who once de­signed their booth at Art Basel Mi­ami Beach, where Ga­lerie Gmurzyn­ska will be re­turn­ing this De­cem­ber.

Bscher is a sup­porter of the Water­mill Cen­ter Sum­mer Ben­e­fit & Auc­tion, and first started at­tend­ing the an­nual sum­mer gala as a child with her mother, Krystyna Gmurzyn­ska, who took over the gallery af­ter her own mother’s death in 1985. She hasn’t de­cided yet what she’ll wear to this year’s event, on

July 29, but with its “Fly into the Sun” theme, she’s con­sid­er­ing some­thing bright. “It re­minds me of the opera Vic­tory over the Sun, since it’s sim­i­lar times,” Bscher says, re­fer­ring to the Russian Revo­lu­tion-era avant-garde opera.

Bscher’s other char­i­ta­ble pas­sion is an­i­mal wel­fare, and she sup­ports the Southamp­ton An­i­mal Shel­ter, whose ben­e­fit is on July 8. “An­i­mals can’t de­fend them­selves, and un­for­tu­nately some peo­ple are cruel to them,” she says, adding that she has a small dog whom she loves very much. “Other an­i­mals that don’t have that lucky cir­cum­stance need help. The shel­ter placed over 900 dogs last year, so they’re do­ing great work.”

Her pooch, Lolly, goes ev­ery­where with her. “She just suf­fered be­cause I brought her all over Amer­ica, so she was quite jet-lagged,” Bscher laughs.

She her­self be­came aware of the im­por­tance of phi­lan­thropy at a young age, par­tic­i­pat­ing in anti-hunger marches as a school­girl in Cologne, Ger­many, where the gallery had its start. Her fam­ily makes do­na­tions to mu­se­ums and in­sti­tu­tions around the world, in­clud­ing the Tel Aviv Mu­seum of Art and the Sheba Med­i­cal Cen­ter in Is­rael, to which they just con­trib­uted a Jean Pigozzi pho­to­graph.

She be­lieves that mil­len­ni­als are be­com­ing more in­volved in giv­ing back as they en­ter adult­hood. “Def­i­nitely, I have friends that are very char­i­ta­ble and they’re sup­port­ing causes. It’s not hard to see why,” Bscher says. “Every­body has some­thing that’s very close to their hearts, like their fam­ily is touched by ill­ness or de­pres­sion, and I think peo­ple try to give back to the cause that’s close to them.”

The art world’s new It girl, Swiss gal­lerist and art his­to­rian Is­abelle Bscher, de­scribes her gen­er­a­tion as in­creas­ingly en­gaged with mak­ing a dif­fer­ence.

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