INSPIRATION FOR STARTING STYLEST?
Getting ready for POOL PARTIES and BEACH ESCAPES has become effortless thanks to newly launched STYLEST. Founded by three trusted authorities in the fashion industry—former BAZAAR Executive Editor JOYANN KING MICHAEL, former ELLE Editor ALIA YAHIA-BOSWORTH, and former buyer CHRISSY MCCURDY—this solutions-based brand offers an innovative, three-step system that intersects shapewear, swimwear, and lingerie.
Alia and I met in our 20s working in magazines—we have since become lifelong best friends. We connected with Chrissy at a pool party I threw at my place in Millbrook, New York. Her bra was literally poking out of her swimsuit and when someone tucked it back in, Alia and I were immediately intrigued. We couldn’t believe bras for the pool or beach didn’t really exist. We couldn’t get the concept out of our heads. We joke that we are just three fashion junkies who walked into a pool party and came out with a genius idea. —Joyann King Michael
PLEASE EXPLAIN THE THREE-STEP STYLEST SWIM SYSTEM. As a mom, you open your closet with three minutes to get dressed. I’ve been styling women my entire career and the key is a plan, not disjointed pieces. Our three-step STYLEST Swim System makes the poolside challenge simple and the results flawless. Start with your shapewear layer—we call it Aqualingerie™—then choose your swimsuit, and finish your look with our smart and stylish cover-ups. —Alia Yahia-Bosworth WHAT SETS AQUALINGERIE APART FROM ANYTHING ON THE MARKET? I think the idea of bras and shapewear for the water was simply overlooked. STYLEST enters the market on its own, establishing a brand-new category with Aqualingerie. It’s lightweight, fast-drying, and super-sculpting—engineered to be worn under your swimsuit. A lot of swim brands try to market built-in support in their suits, but the products are either not modernlooking or just don’t deliver real lift and sculpt. —Chrissy McCurdy