THREE BRANDS TO LOVE

When Bobbi Brown started her first brand, Bobbi Brown Cosmetics, in 1991, she sought to create a

tight edit of easy-to-use products. In 2020, she started Jones Road with a similar

philosophy. “It’s about essentials,” she says. Trinny Woodall’s goal? Getting women out of the dreaded makeup rut, she says. “When we’re in our 40s, we keep doing the same thing we’ve done the past 10 years or more, not realizing our faces have changed.” (Her

website offers virtual appointments.) And newcomer Flyte.70, founded by Elena Frankel and Carolyn Barber, offers timeless

basics in formulas that feel amazing on the skin. The brand also offers online consults.