Harper's Bazaar (USA)



SOCIAL MEDIA HAS BECOME the world stage for beauty brands, as viral videos, influencer hot takes, and user rave reviews can catapult a product to popularity overnight. Of course, “hot on TikTok” isn’t necessaril­y a predictor of efficacy or payoff. So Harper’s Bazaar has cut through the noise to determine which buzzy beauty darlings are truly poised to become icons. After evaluating innovation, performanc­e, and (of course) covetabili­ty, we deem these 28 products future classics.

COMPLEXION PERFECTORS A revival of (defunct) Becca’s beloved concealer, Smashbox x Becca Under Eye Brightenin­g Corrector ($33) arrived last fall with additional shades. Chantecail­le Future Skin Foundation ($82) was used on HBO’s Euphoria, bestowing instant cred. Estée Lauder Double Wear Sheer Long-Wear Foundation ($48) is a lighter take on the brand’s famed formula.

SMOOTH OPERATOR NuFace Trinity ($339), the first at-home skintighte­ning microcurre­nt tool to get FDA clearance, has racked up raves on TikTok, with more than 75.9 million #NuFace views to date.

GLOW GETTERS Jones Road Miracle Balm ($38), a hybrid cheek color/skin salve from makeup guru Bobbi Brown’s new line, boasts a rabid fan base thanks to its dewy dry-skinfriend­ly formula. Chanel Les Beiges Healthy Glow Bronzing Cream ($50) provides a semimatte (rather than shimmery) sunkissed look that’s garnered devotees among those with oily to combo skin. And silky, illuminati­ng Givenchy Prisme Libre Loose Powder ($58) became a makeup-artist fave when it was launched in 2006, then it shot back into the limelight as TikTok reviews boosted 2022 sales 180 percent.

SKIN SAVERS CeraVe Hydrating Facial Cleanser ($16) routinely ranks among Amazon’s top-selling skincare products. Augustinus Bader the Rich Cream ($280; shopBAZAAR.com ) inspires such loyalty, brand sales tripled at the pandemic’s peak in 2020. Guerlain Abeille Royale Double R Renew & Repair Advanced Serum ($225) now has 96 percent naturally

derived ingredient­s. And iridescent Supergoop! Glowscreen SPF 40 ($36; shopBAZAAR.com ) made SPF sexy.

MANI MUST-HAVES When Hermès Les Mains Hermès Nail Enamel ($45) hit stores last year, the collection sold out stat. Kiss’s topselling imPress Press-On Manicure ($7–$11), launched in 2012, enjoyed a recent resurgence owing to pandemic-sparked DIY grooming.

SMILE STAR The Anti-Aging Serum in vVardis’s White Enamel Set ($199) has a patented WX Formula that builds a protective layer around each tooth, both preventing decay and brightenin­g. (Also in the set: toothpaste, mouthwash, and a toothbrush.)

EYE ENHANCERS Lancôme is heralded for its mascaras, but Lash Idôle Mascara ($27), the brand’s current best seller, may be its hardest-working formula yet. The curved brush lifts and separates lashes for a lengthened, clump-free finish, while the gel formula adds volume without smudging or flaking. After Kylie Jenner and Selena Gomez professed their love for Laura Mercier Caviar Stick Eye Color ($32) on social media, sales skyrockete­d, making the creamy sticks among the most popular prestige eye shadows in the U.S.

HAIR HEROES Revlon’s One-Step Volumizer ($60) delivers salon-level results at home, earning the tool more than 244,000 five-star reviews on Amazon. A best-selling cult classic in Europe for decades, Batiste Dry Shampoo ($11) arrived in the U.S. in 2015, bringing consumers an effective dry shampoo they could stockpile without breaking the bank. One bottle of Olaplex’s strand-strengthen­ing, bond-repairing No.3 Hair Perfector ($30) is sold every three seconds. Despite its hefty price tag, the Dyson Airwrap styler ($599) repeatedly sells out, with users citing its unparallel­ed versatilit­y—and the fact that it styles hair with minimal damage.

BODY WORK The number-oneselling specialty body scrub in the United States, First Aid Beauty KP Bump Eraser Body Scrub ($30) uses 10 percent AHA plus pumice buffing beads to polish the skin and smooth rough keratosis-pilaris patches. Costa Brazil Kaya Jungle Firming Oil ($98; shopBAZAAR.com ) sold out four times last year, earning accolades for the way it softens and tones the skin while leaving it subtly scented and glowing. Packed with antioxidan­trich acai oil, skin-tightening guarana extract, and cupuaçu butter, Sol de Janeiro Brazilian Bum Bum Cream ($48) has been Sephora’s best-selling body cream for six years—and it has more than 50,000 five-star reviews worldwide.

POUT PICKS After Bella Hadid applied buttery Dior Addict Lip Glow Oil ($38) on TikTok, everyone wanted it. Also highly prized is rosy-nude Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk ($34; shopBAZAAR.com ): One sells every minute.

HEAVEN SCENTS Often called the internet’s favorite fragrance, Maison Francis Kurkdjian Baccarat Rouge 540 eau de parfum ($325; shopBAZAAR.com ), a sensual, woody floral, was released in 2014 as a limited-edition scent, but it saw such meteoric success that it became a permanent part of the brand’s lineup. While Swedish brand Byredo has several standouts, Gypsy Water ($196; shopBAZAAR .com ), a mix of bergamot, incense, and vanilla, was the first to catch fire stateside, and it’s still the brand’s best seller. Leathery, sultry Le Labo Santal 33 ($289) launched in 2011, and it became so popular (and ubiquitous) that The New York Times once wrote a piece about it titled “That Perfume You Smell Everywhere.” HB

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