LEGENDS IN THE MAKING

SOCIAL MEDIA HAS BECOME the world stage for beauty brands, as viral videos, influencer hot takes, and user rave reviews can catapult a product to popularity overnight. Of course, “hot on TikTok” isn’t necessarily a predictor of efficacy or payoff. So Harper’s Bazaar has cut through the noise to determine which buzzy beauty darlings are truly poised to become icons. After evaluating innovation, performance, and (of course) covetability, we deem these 28 products future classics.

COMPLEXION PERFECTORS A revival of (defunct) Becca’s beloved concealer, Smashbox x Becca Under Eye Brightening Corrector ($33) arrived last fall with additional shades. Chantecaille Future Skin Foundation ($82) was used on HBO’s Euphoria, bestowing instant cred. Estée Lauder Double Wear Sheer Long-Wear Foundation ($48) is a lighter take on the brand’s famed formula.

SMOOTH OPERATOR NuFace Trinity ($339), the first at-home skintightening microcurrent tool to get FDA clearance, has racked up raves on TikTok, with more than 75.9 million #NuFace views to date.

GLOW GETTERS Jones Road Miracle Balm ($38), a hybrid cheek color/skin salve from makeup guru Bobbi Brown’s new line, boasts a rabid fan base thanks to its dewy dry-skinfriendly formula. Chanel Les Beiges Healthy Glow Bronzing Cream ($50) provides a semimatte (rather than shimmery) sunkissed look that’s garnered devotees among those with oily to combo skin. And silky, illuminating Givenchy Prisme Libre Loose Powder ($58) became a makeup-artist fave when it was launched in 2006, then it shot back into the limelight as TikTok reviews boosted 2022 sales 180 percent.

SKIN SAVERS CeraVe Hydrating Facial Cleanser ($16) routinely ranks among Amazon’s top-selling skincare products. Augustinus Bader the Rich Cream ($280; shopBAZAAR.com ) inspires such loyalty, brand sales tripled at the pandemic’s peak in 2020. Guerlain Abeille Royale Double R Renew & Repair Advanced Serum ($225) now has 96 percent naturally

derived ingredients. And iridescent Supergoop! Glowscreen SPF 40 ($36; shopBAZAAR.com ) made SPF sexy.

MANI MUST-HAVES When Hermès Les Mains Hermès Nail Enamel ($45) hit stores last year, the collection sold out stat. Kiss’s topselling imPress Press-On Manicure ($7–$11), launched in 2012, enjoyed a recent resurgence owing to pandemic-sparked DIY grooming.

SMILE STAR The Anti-Aging Serum in vVardis’s White Enamel Set ($199) has a patented WX Formula that builds a protective layer around each tooth, both preventing decay and brightening. (Also in the set: toothpaste, mouthwash, and a toothbrush.)

EYE ENHANCERS Lancôme is heralded for its mascaras, but Lash Idôle Mascara ($27), the brand’s current best seller, may be its hardest-working formula yet. The curved brush lifts and separates lashes for a lengthened, clump-free finish, while the gel formula adds volume without smudging or flaking. After Kylie Jenner and Selena Gomez professed their love for Laura Mercier Caviar Stick Eye Color ($32) on social media, sales skyrocketed, making the creamy sticks among the most popular prestige eye shadows in the U.S.

HAIR HEROES Revlon’s One-Step Volumizer ($60) delivers salon-level results at home, earning the tool more than 244,000 five-star reviews on Amazon. A best-selling cult classic in Europe for decades, Batiste Dry Shampoo ($11) arrived in the U.S. in 2015, bringing consumers an effective dry shampoo they could stockpile without breaking the bank. One bottle of Olaplex’s strand-strengthening, bond-repairing No.3 Hair Perfector ($30) is sold every three seconds. Despite its hefty price tag, the Dyson Airwrap styler ($599) repeatedly sells out, with users citing its unparalleled versatility—and the fact that it styles hair with minimal damage.

BODY WORK The number-oneselling specialty body scrub in the United States, First Aid Beauty KP Bump Eraser Body Scrub ($30) uses 10 percent AHA plus pumice buffing beads to polish the skin and smooth rough keratosis-pilaris patches. Costa Brazil Kaya Jungle Firming Oil ($98; shopBAZAAR.com ) sold out four times last year, earning accolades for the way it softens and tones the skin while leaving it subtly scented and glowing. Packed with antioxidantrich acai oil, skin-tightening guarana extract, and cupuaçu butter, Sol de Janeiro Brazilian Bum Bum Cream ($48) has been Sephora’s best-selling body cream for six years—and it has more than 50,000 five-star reviews worldwide.

POUT PICKS After Bella Hadid applied buttery Dior Addict Lip Glow Oil ($38) on TikTok, everyone wanted it. Also highly prized is rosy-nude Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk ($34; shopBAZAAR.com ): One sells every minute.

HEAVEN SCENTS Often called the internet’s favorite fragrance, Maison Francis Kurkdjian Baccarat Rouge 540 eau de parfum ($325; shopBAZAAR.com ), a sensual, woody floral, was released in 2014 as a limited-edition scent, but it saw such meteoric success that it became a permanent part of the brand’s lineup. While Swedish brand Byredo has several standouts, Gypsy Water ($196; shopBAZAAR .com ), a mix of bergamot, incense, and vanilla, was the first to catch fire stateside, and it’s still the brand’s best seller. Leathery, sultry Le Labo Santal 33 ($289) launched in 2011, and it became so popular (and ubiquitous) that The New York Times once wrote a piece about it titled “That Perfume You Smell Everywhere.” HB