Target rereleasing greatest designer collaborations
Accessibility and inclusion: Those two words are used in relation to social issues and concerns such as better education, health care, employment and a path to the C-suite. But the terms also apply to design in the everyday — from fashion to home design, what you surround yourself with.
Target stores and Target.com have made accessibility and inclusion a priority over the last 20 years with their designer collaborations. The synergy paid off for Target’s customers (shoppers got a chance to own a brand they might not be able to afford otherwise) while the brands got exposure on a massive scale. That’s been the way since 1999 when Michael Graves designed home goods for the retail chain.
To celebrate those partnerships, Target is releasing an anniversary collection Sept. 14 with reissued, limited-edition pieces spanning 20 past designer collaborations from apparel to home decor. Nearly 300 items from names such as Anna Sui, Isaac Mizrahi, Zac Posen, Missoni, Jason Wu and Marimekko will range in price from $7 to $160. The collections and items will vary by store and guests can purchase up to five identical items of the same size and color — while supplies last.
“Two decades ago, when we first set out to make beautifully designed products affordable, we created a movement in retail and culture that proclaimed that design could be — and should be — for all,” said Rick Gomez, Target executive vice president, chief marketing and digital officer. “This anniversary collection takes our guests on a nostalgic journey through our designer collaboration history where they can discover products that they’ll fall in love with all over again, or for some, for the very first time.”
Limited-edition runs like this have a tendency to get people setting alarms for online buys and all for a chance for something designer with an “everyman price point.”