West Hartford has a new town seal, logo
WEST HARTFORD – West Hartford’s newest official seal and logo were unveiled to the public during the 33rd Annual Celebrate West Hartford festival.
There was an online launch of the image that took place the night before, but residents from all over Connecticut set out to attend the event.
Linda Geisler, the coordinator of the two-day event, estimated a crowd of about 45,000 people in attendance.
West Hartford residents were given the opportunity to participate in a vote back in February, eventually electing a blue and gold animated image of the cloc tower as their town’s official seal and logo.
The upgrade came after a nearly 30-year reign held by the previous design.
The development of the new seal and logo are the result of a collaboration between town officials and the West Hartford public.
“It was an interesting, creative process to talk to and hear from fellow members of the community to learn how they view our town and how they want it represented. This final logo is the result of much research, feedback and input — and we believe it is a strong visual that celebrates the legacy and possibilities of our beautiful town,” said Lindsay Ryan Jensen, managing partner at Ryan Marketing, in a statement..
As a replica of the previous town hall’s clock tower, the design, described as “simple, memorable, timeless, versatile and appropriate,” symbolizes a sentimental history for the community.
“The clock tower was also a feature in many versions of past logos, which provides an element of continuity from the old to the new,” Town Planner Todd Dumais said in a statement.
The new design will serve as the first step in a “multilevel branding campaign.”
The town plans to recreate its website and produce new promotional brochures as a part of the campaign, as well.
Stationery items, such as letterheads, envelopes, business cards and official documents, will receive a remodel that will eventually include the new logo.
“We do not plan to rush out and replace everything that we have in stock now,” Town Manager Matt Hart said in a statement-according to a press release, “as that would not be a responsible use of taxpayer dollars.”