Tech bro answers Hollywood’s call for villain
Industry has located richest resource of film antagonists since Soviet-era Russia
“A toast to the disrupters,” Edward Norton’s tech billionaire says in Rian Johnson’s Oscar-nominated film “Glass Onion: A Knives Out Mystery.”
And why not a toast? The recent Academy Awards didn’t give a prize for best villain, but if they did,
Miles Bron would win it in a walk. (With apologies to the cloud of “Nope.”) He is an immediately recognizable type we’ve grown well-acquainted with: a visionary (or so everyone says), a social media narcissist, a selfstyled disrupter who talks a lot about “breaking stuff.”
Miles Bron is just the latest in a long line of Hollywood’s favorite villain: the tech bro. Looking north to Silicon Valley, the movie industry has found perhaps its richest resource of big-screen antagonists since Soviet-era Russia.
Great movie villains don’t come along often.
The Oscar best picture nominee “Top Gun: Maverick,” like its predecessor, was content to battle with a faceless enemy of unspecified nationality. Why antagonize international ticket buyers when Tom Cruise versus whomever works just fine?
But in recent years, the tech bro has proliferated on movie screens as Hollywood’s go-to bad guy. It’s a rise that has mirrored mounting fears over technology’s expanding reach into our lives and increasing skepticism for the not always altruistic motives of the men — and it is mostly men — who control today’s digital empires.
We’ve had the devious Biosyn Genetics CEO (Campbell Scott) in “Jurassic World Dominion,” a franchise dedicated to the peril of tech overreach; Chris Hemsworth’s biotech overlord in “Spiderhead”; and Mark Rylance’s maybe-earth-destroying tech guru in 2021’s “Don’t Look Up.” We’ve had Jesse Eisenberg, who also played Facebook co-founder
Mark Zuckerberg in 2010’s “The Social Network,” as a tech bro-styled Lex Luthor in 2016’s “Batman v. Superman”; Harry Melling’s pharmaceutical entrepreneur in 2020’s “The Old Guard”; Taika Waititi’s rule-breaking video game mogul in 2021’s “Free Guy”; Oscar Isaac’s search engine CEO in 2014’s “Ex Machina”; and the critical portrait of the Apple co-founder in 2015’s “Steve Jobs.”
Kids’ movies, too, regularly channel parental anxieties about technology’s impact on children. In 2021’s “The Mitchells vs. the Machines,” a newly launched AI brings about a robot apocalypse. “Ron’s Gone Wrong” (2021) also used a robot metaphor for smartphone addiction.
And TV series have just as aggressively rushed to dramatize Big Tech blunders. Recent entries include Uber’s Travis Kalanick in Showtime’s “Super Pumped,” Theranos’ Elizabeth Holmes in Hulu’s “The Dropout,” and Wework’s Adam and Rebekah Neumann in Apple TV+’S “We Crashed.”
Some of these portrayals you could chalk up to Hollywood jealousy over the emergence of another California epicenter of innovation. But those worlds merged long ago. Many of the companies that released these movies are disrupters, themselves — none more than “Glass Onion” distributor Netflix. The streamer was cajoled into releasing Johnson’s sequel more widely in
theaters than any previous Netflix release. Estimates suggested the film collected some $15 million over opening weekend, the old-fashioned way, but Netflix executives have said they don’t plan to make a habit of theatrical rollouts.
And the distrust goes deeper than any Hollywood-silicon Valley rivalry. A recent Quinnipiac poll found that 70% of Americans think social media companies do more harm than good.
As characters, tech bros — hoodie-wearing descendants of the mad scientist — have formed an archetype: Masters of the universe whose hubris leads to catastrophe, social media savants who can’t manage their personal relationships. Whether their visions of the future pan out or not, we end up living in their world, either way. They’re villains who see themselves as heroes.
“Glass Onion,” which
was Oscar nominated for best adapted screenplay, presents a new escalation in tech mogul mockery. Norton’s eminently punchable CEO, with a name so nearly “Bro,” is enormously rich, powerful and, considering that he’s working on a volatile new energy source, dangerous. But Bron is also, as Daniel Craig’s Benoit Blanc eventually deduces, an idiot. “A vainglorious buffoon,” Blanc says.
Even though Johnson wrote “Glass Onion” well before Elon Musk’s Twitter takeover, the movie’s release seemed almost preternaturally timed to coincide with it. The Tesla and Spacex chief executive was only one of Johnson’s real-world inspirations, though some took Bron as a direct Musk parody.
Musk will soon enough get his own movie. The Oscar-winning documentarian Alex Gibney recently announced he was several months into work on
“Musk,” which producers promise will offer a “definitive and unvarnished examination” of the tech entrepreneur.
At the same time as the tech bro’s supervillainy supremacy has emerged, some movies have sought not to lampoon Big Tech but to imbibe some of the digital world’s infinite expanse. Phil Lord, who with Christopher Miller has produced “The Mitchells vs. the Machines” and “Spider-man: Into the Spider-verse,” says the internet has profoundly influenced their approach to film.
“We, legacy media, are responding in maybe subconscious ways to new media,” says Lord. “We’re all just trying to figure out how to live in the new world. It’s changing people’s behavior. It changes the way we find and experience love. It changes the way we live. Of course, the stories we
tell and how we tell them are going to change as well and reflect that. ‘Into the Spider-verse’ certainly reflects having a lot of content from every era in your brain all at the same time.”
The best picture winner at the Oscars, “Everything Everywhere All at Once,” too, is reflective of our multiscreen, media-bombarded lives. Writer-directors Daniel Kwan and Daniel Scheinert, whose film won seven Oscars in all, say they wanted to channel the confusion and heartache of living in the everythingeverywhere existence that tech moguls like Miles
Bron helped create.
“The reason why we made the movie is because that’s what modern life feels like,” says Kwan.
So even though Miles Bron didn’t go home with an Academy Award, he still won, in a way. It’s his world. We’re all just living in it.