NO MORE BUNNY BUSINESS
Crystal Hefner recounts days as Playboy model, its founder’s third wife in tell-all memoir
The visible vestiges of Crystal Hefner’s days as a Playboy Playmate are mostly gone. The snowy blond hair that once characterized the third and last wife of Playboy’s founder, Hugh Hefner, has become more dirty blond. Revealing costumes have been traded for sensible clothes like beige cardigans.
But a closer look reveals a woman who is still acclimating to life outside the infamous Playboy Mansion in Los Angeles, which she left about seven years ago, not long after the magazine publisher died in 2017.
On a recent afternoon in New York City, Hefner appeared pensive: It had been less than an hour since she had read an excerpt from her new memoir, “Only Say Good Things: Surviving Playboy and Finding Myself,” to a group of strangers for the first time.
Hefner, 37, said she is still adjusting to life outside the mansion, where she lived for almost a decade and where she “was rewarded for being small.” She has been trying to shed the conditioning that she endured within its lavish walls.
“Coming into power is a work in progress,” she said.
“Only Say Good Things,” now available, is a step toward achieving that power. In the book, Hefner reexamines her initiation into the Playboy world; details the objectification and misogyny she said she experienced under Hugh Hefner; and mines the trauma that she’s still processing.
“At the time,” she said, “I must’ve been brainwashed or something.”
She met Hugh Hefner at a 2008 Halloween party at the mansion. The estate offered a glimpse of how the 1% lived, she writes in the book, and she wanted to be part of it. Then 21, she was one of many attendees in revealing French maid costumes whom he invited to his bedroom to have group sex as the party wound down.
She soon learned that visits to the mansion often involved a “trip to the bedroom at the end of the night,” she writes in her memoir. Back then, she believed it was worth it.
Crystal Hefner moved into the mansion two weeks after the Halloween party, and she started dating Hefner about two years after they met. (At the time, he was still married to his second wife, Kimberley Conrad, but the two lived separately.)
As his girlfriend and later as his wife, she had to routinely maintain her appearance. If she gained any weight, he would tell her to “tone up,” she writes in the book, and if her natural brown hair was showing, he would tell her to make it blonder.
She writes about how she and other girlfriends who lived in the mansion were given a weekly payment of about $1,000 and about how they had a strict curfew that was disguised as a schedule. Breaking it risked Hefner throwing a fit.
She often catered to his desires at the expense of her own, she said, because she feared being replaced by someone younger, bubblier, blonder and with “bigger boobs.”
She said those worries were slightly assuaged by their wedding
in 2012, when she was 26 and he was 86. (Hefner’s marriage to Conrad ended in 2010 after an 11-year separation; his first marriage, to Mildred Williams, whom he met during his college years, ended in divorce in 1959.)
When he died of cardiac arrest at age 91, she at first protected his reputation. She writes about how, before he died, Hefner made her promise to “only say good things.”
Her resolve to keep that promise began fading in 2019, she said, when she started therapy after watching “Finding Neverland,” the documentary that details sexual abuse allegations from two men who had long-running relationships with Michael Jackson.
Looking back at their marriage now evokes feelings of regret and disgust,
Crystal Hefner said. She is still learning how to build healthy relationships and break the codependent tendencies she developed.
“When I started dating again, that was hard,” she said, “because with Hef, he just wanted me by him all the time.”
It was only recently, she said, that she learned the concept of setting boundaries. “I didn’t have any when I was at the mansion,” she said. “If you wanted to be there, you couldn’t have boundaries.”
She said her husband could be emotionally abusive, and some of his other former lovers have made similar accusations. In 2015, Holly Madison, a former girlfriend, released a memoir in which she recounted the strict rules she needed to follow at the Playboy Mansion and the ensuing mental health issues she experienced. Many Playmates were upset about the book when it came out, Hefner said,
herself included.
But now? “I see it in a completely different way,”
she said.
Before his death, Hefner had denied Madison’s accusations and others made against him. After Madison published her book, he said in a statement to People magazine that he remained friends with many of his ex-girlfriends, but that a few “have chosen to rewrite history in an attempt to stay in the spotlight.”
The PLBY Group, Playboy’s parent company, in recent years has readdressed the accusations against the publisher. Before the 2022 premiere of the A&E documentary series “Secrets of Playboy,” the group published an open letter on Medium that acknowledged the “allegations of abhorrent actions by Playboy founder Hugh Hefner and others.”
“We trust and validate women and their stories, and we strongly support the individuals who have come forward to share their experiences,” the letter read.
Jennifer Saginor, who wrote a book about her regular visits to the Playboy Mansion with her father, a former doctor of Hefner’s, described Crystal Hefner and other women who lived and spent time there as “hired props” that helped Hefner cultivate a certain image.
Saginor, who became acquainted with Crystal Hefner, said she had doubts that the magazine publisher’s lovers didn’t know what “they were, like, signing up for” by pursuing relationships with him.
Hefner said her life now is a stark departure from her days at the mansion. She buys and sells rental properties for a living and, for the last year, has been traveling between Los Angeles, where she lives, and Hawaii, where she bought a farm.
She’s not sure if Los Angeles is her “forever place,” she said, because she likes the idea of living “somewhere that’s a little less superficial.”
“When I started dating again, that was hard, because with Hef, he just wanted me by him all the time.”