Similar to the sustainable farm-to-table movement, “wild crafting” refers to botanicals
being hand-plucked from nature and then infused into skin-care formulas. The thinking behind this: Plants are most resilient in
their natural habitat, adapting to various conditions. When taken straight from that state (as opposed to being grown in a laboratory), they contain potent antioxidants that may help strengthen the skin against environmental
aggressors and free radicals.