So­cial Net­work­ing

Home - Santa Fe Real Estate Guide - - SOTHEBY'S INTERNATIONAL REALITY - EMILY MED­VEC

Ev­ery year at this time brings a new list of New Year’s res­o­lu­tions as we make new goals and prom­ise our­selves to change our be­hav­ior in some way for the bet­ter. When it comes to be­ing so­cially net­worked on­line, we could prob­a­bly cre­ate an end­less list of all the ac­tiv­i­ties we think we must be do­ing. Here are some things I hear of­ten: I will fi­nally get on Face­book. I will up­date my pro­file on Linkedin. I will stop Tweet­ing about ev­ery­thing I do. I will not check Face­book when I amon a date. I will not pin ev­ery­thing I see on Pin­ter­est. I will connect with my cus­tomers. I will learn Google+. I will re­mem­ber ev­ery­thing I post stays on­line.

By mid-Jan­uary, we of­ten dis­cover there is no time to be present ev­ery­where on­line and any new goal set for Face­book or Twit­ter or Google+ or Pin­ter­est or LinkedIn is of­ten aban­doned. In­stead of mak­ing a list of ac­tiv­i­ties, look at your so­cial net­work­ing be­hav­ior and change your mind­set. A mind­set shift makes goals eas­ier to reach. Why?

The­way we use the in­ter­net and our so­cial web to com­mu­ni­cate has changed how we be­hav­ior on­line. To­day, 60 per­cent of all in­ter­net ac­tiv­ity be­gins on a mo­bile de­vice, ac­cord­ing to statis­tics from the Amer­i­can Mar­ket­ing As­so­ci­a­tion. We are al­most be­com­ing com­fort­able giv­ing more in­for­ma­tion about our daily ac­tiv­i­ties then less. It is a habit for peo­ple to post what they like or dis­like us­ing a hash­tag (#) whether it is about food, the news, pol­i­tics or the weather. Oth­ers use the LIKE but­ton habit on Face­book to connect in­stead of en­gag­ing with a com­ment. We worry about pri­vacy and for­get ev­ery­thing we post on­line is public. Are you be­com­ing ad­dicted to cre­at­ing a dig­i­tal story about your life with­out think­ing? Are you speak­ing like a brand by broad­cast­ing what is for sale and not lis­ten­ing to your cus­tomers? Only you know those an­swers while oth­ers see your be­hav­ior.

Have we forgotten so­cial net­work­ing is a two-way street? Imag­ine a new mind­set where con­nect­ing and en­gag­ing with peo­ple is a more hon­est and pow­er­ful way to com­mu­ni­cate rather than broad­cast­ing ev­ery­thing hap­pen­ing in your life or busi­ness. Ev­ery­thing you do on­line sends a mes­sage. This in­cludes if you do not have a pres­ence on­line. It is im­por­tant to take a mind­ful ap­proach to your on­line pres­ence in 2015.

Here are some sug­ges­tions for both your per­sonal or busi­ness ac­tiv­ity. Look at what peo­ple see about you. Do a Google search for you name and com­pany. Look at what peo­ple say. Have a con­ver­sa­tion to en­gage with your friends and cus­tomers rather than broad­cast­ing. Lis­ten to what your friends and cus­tomers are say­ing about them­selves and your busi­ness com­pe­ti­tion. Add learn­ing to your so­cial me­dia ac­tiv­ity. Sched­ule time to read, take classes or we­bi­nars. Most peo­ple learn by do­ing and mak­ing mis­takes. If some­thing worked for you once, it may not be work­ing now. Howwe use so­cial me­dia sites changes how they work. Fo­cus on one so­cial net­work that works for you. Shift your ac­tiv­ity to lis­ten­ing and en­gag­ing to dis­cover more about your friends and cus­tomers in your so­cial net­work­ing world in 2015. See you next on­line.

Emily Med­vec (buysantafe­homes.com) is a Re­al­tor with Keller Wil­liams. To sell or buy real es­tate, call her at 505-660-4541. Emily’s other pas­sion is how so­cial net­work­ing changes how we com­mu­ni­cate. Connect with her at Face­book/LiveLoveSan­taFe and on Twit­ter at @emi­ly­med­vec.

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