The vir­tual sale


Sit tight and hang onto your hats! We have ex­cit­ing, in­no­va­tive news for sell­ers and buy­ers in Santa Fe. With us you can reach cut­ting-edge ideas, col­lab­o­ra­tion, and vi­sion to present your home in the best light of the mod­ern mar­ket­place. Re­mem­ber, in to­day’s tech­no­log­i­cally driven world where 96 per­cent of real-es­tate buy­ers re­search the net, the first show­ing of your prop­erty is ONLINE!

Imag­ine you are plan­ning to put your Santa Fe prop­erty on the­mar­ket after re­lo­cat­ing to your new home. How will your prop­erty look with­out fur­ni­ture? Are there some needed up­dates that are best left for the aes­thetic choices and de­tail de­ci­sions of the next owner? Vir­tual stag­ing al­lows the full gamut of op­tions: a color change for the walls, a myr­iad of win­dow treat­ments to try out, some new dig­i­tal fur­nish­ings to max­i­mize the space and flow, per­haps even a change to the floor­ing, and voila! There’s a fresh look for a newowner to view online. With vir­tual stag­ing, you can be ready to list your prop­erty with­out over-in­vest­ing in the age-old ques­tion, “What will the next per­son want?”

We are li­ais­ing with KeyVi­sion In­te­ri­ors, based in Pa­los Verdes, Calif., with strong ties to Santa Fe. This vir­tual stag­ing com­pany is master-minded by Kelly Keyes Miller. The web­site is www.KVI360. com and the firm’s mantra is, “The key to great de­sign is cap­tur­ing the spirit of the client and the essence of the space.” And for your suc­cess­fully vir­tu­ally staged home’s buyer, this de­sign firm takes you lit­er­ally from soup to nuts: de­sign, con­struc­tion, interior de­sign, fur­nish­ings, and even land­scap­ing. A pilot project is un­der way for a Santa Fe home. Reach out to us and we would love to show you all about it.

We also want to in­tro­duce Turnkey Va­ca­tion Rentals. We have linked up with GuinWhite, gen­eral man­ager of TurnKey Santa Fe/Taos, and are de­lighted to have her ex­per­tise to help buy­ers and sell­ers nav­i­gate in­come-pro­duc­ing pos­si­bil­i­ties for a sec­ond home or in­vest­ment prop­erty. Uti­liz­ing the com­pany’s in-depth anal­y­sis and al­go­rithms to of­fer the high­est and best use of a va­ca­tion rental friendly in­vest­ment, sell­ers can high­light the po­ten­tial rental value of their of­fer­ing and buy­ers can choose the ap­pro­pri­ate in­vest­ment to max­i­mize their re­turn. Check out­owner and see how their full-ser­vice prop­erty man­age­ment va­ca­tion rental busi­ness can put your prop­erty to work when you are not there en­joy­ing it. With this va­ca­tion rental busi­ness boom­ing, our tourist-rich des­ti­na­tion city has great on­go­ing po­ten­tial for win-wins for prop­erty own­ers and vis­i­tors alike that want to get the most of our hous­ing op­tions, bal­ance costs and max­i­mize re­turns.

We wel­come your ques­tions and com­ments!

We bring a new look to real es­tate to help in­te­grate you within our com­mu­nity. A pro­found love and knowledge of Santa Fe com­bine with a fresh out­look, vi­tal­ity, ex­pe­ri­ence, lo­cal in­sight and fun make Pene­lope and Drew your trusted real-es­tate ad­vi­sors. Con­tact Pene­lope at 505-6903751 (pene­lope.vasquez@sothe­byshomes. com) and Drew at 505-470-9194 (drew. lamprich@sothe­

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