Pfizer plans to launch generic Viagra

Honolulu Star-Advertiser - - BUSINESS | BUSINESS REPORT -

TREN­TON, N.J. >> Drug­maker Pfizer is launch­ing its own cheaper generic ver­sion of Viagra rather than lose most sales when the im­po­tence pill gets its first generic competition next week. Pfizer Inc. will be­gin sell­ing the pill at half the $65-a-pill re­tail price on Mon­day, when its patent-pro­tected monopoly ends. Generic maker Teva Phar­ma­ceu­ti­cals can start sell­ing its ver­sion then, but isn’t dis­clos­ing the price.

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