From the Ed­i­tor

Horse & Rider - - Contents - You can reach Jen­nifer Paul­son at jpaul­[email protected]­me­dia.com.

What’s your go-to source for in­for­ma­tion? I’d bet it’s in your pocket or on the ta­ble next to you, some­where within arm’s reach. It’s your phone. Whether you use voice com­mands to search topics or key your ques­tions into a search en­gine’s home­page, you likely find the ma­jor­ity of what you’re look­ing for right in the palm of your hand. (Or at your desk­top if you’re pro­cras­ti­nat­ing at work.)

Look­ing for a video about how to fix your wash­ing ma­chine? Take your pick from a va­ri­ety of re­sources, from man­u­fac­tur­ers to tech-savvy plumbers. Need the weather fore­cast for your next horse show? Chances are you don’t wait for the 5 o’clock news; you check an app. Seek­ing al­ter­nate routes to your next trail ride? Check an app or do a Google search for the lat­est traf­fic info. These in­no­va­tions have changed how we seek in­for­ma­tion, what we ex­pect to find, and how we con­sume the knowl­edge.

We no­tice this be­cause we have the same habits. We don’t have a cross­ref­er­enced li­brary of past is­sues of H&R in our tack room. (If you do, please share a photo!) When we need a hack to quickly fix a piece of tack or to iden­tify a skin con­di­tion, we go di­rectly to our phones. (You can bet we’re search­ing Horse­andRider.com first!)

That’s led us to make some big changes for how you’ll en­joy the H&R brand in 2019.

HERE TO SERVE

Horse&Rider’s mis­sion has al­ways had reader ser­vice at its core. We’re proud to be your go-to re­source to solve any prob­lems you face in your horse life, from horses that are hard to catch (see page 92) to safely lead­ing your horse on the trail (page 32) to en­sur­ing that your horse is prop­erly iden­ti­fied in case of an emer­gency (page 120).

This is­sue in par­tic­u­lar is burst­ing with help­ful in­for­ma­tion. We did this to give you a taste of what you’ll start re­ceiv­ing in 2019—larger, more ro­bust is­sues that con­tain in­for­ma­tion for ev­ery as­pect of your Western horse life. To do this, the print ver­sion of H&R will come to you quar­terly, with spring, sum­mer, fall, and win­ter is­sues.

If that doesn’t seem like enough H&R for your horse life, fear not. We’re en­hanc­ing our dig­i­tal of­fer­ings to serve you valu­able, trust­wor­thy in­for­ma­tion on Horse­andRider.com and through all of our so­cial chan­nels. Be­cause if this is where our au­di­ence is, it makes sense that we should be giv­ing you what you’re look­ing for, where you’re look­ing for it.

AN EX­CIT­ING NEW TOOL

In ad­di­tion to blog posts, timely ar­ti­cles, news­wor­thy “Fast Five Face­book Live” in­stall­ments, and en­ter­tain­ing In­sta­gram posts, we have an ex­cit­ing new project set to launch in 2019. If you’ve ever read an ar­ti­cle and said, “I wish I could watch this on video,” we’re here for you with Horse&Rider On De­mand.

Two of our trusted con­trib­u­tors— Brad Barke­meyer and Bud Lyon—will be part of the first-of-its-kind video pro­gram. They’ll solve your rid­ing and train­ing prob­lems and help you achieve your goals with a video li­brary and weekly re­leases of new clips, sup­ported by ex­clu­sive ar­ti­cles and sub­scriber-only of­fer­ings.

We’ve been work­ing on this project for nearly two years, find­ing the right in­flu­encers to join as part­ners in this en­deavor. Brad and Bud are gear­ing up for their first video shoots as I write this, so you’ll want to stay up­dated on the of­fi­cial launch by fol­low­ing us on so­cial me­dia and sub­scrib­ing to our news­let­ter at Horse­andRider.com.

GO­ING THE EX­TRA MILE

‘It makes sense that we should be giv­ing you what you’re look­ing for, where you’re look­ing for it.’

The process to get to this new phase for H&R hasn’t been easy. Change rarely is. A large part of me is sad to see the monthly mag­a­zine I’ve re­lied on in my horse life for 30-plus years go in a new di­rec­tion. But I think that rev­er­ence will help me and the rest of our team en­sure that we stay on track pro­vid­ing what you need, when you need it, where you’re look­ing for it. I look for­ward to shar­ing this new ad­ven­ture with you!

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