Hot Rod Deluxe - - Roddin’ @ Random -

Hot Rod Em­pire: Robert E. Petersen and the Cre­ation of the World’s Most Pop­u­lar Car and Mo­tor­cy­cle Mag­a­zines, by Matt Stone with Gigi Car­leton, 208 pages, hard­bound; Mo­tor­books, quar­to­ mo­tor­books

Fresh off his Dean Batch­e­lor Award–win­ning biog­ra­phy of Ed Isk­ende­rian, vet­eran jour­nal­ist and for­mer Mo­tor Trend ex­ec­u­tive ed­i­tor Matt Stone charts the mul­ti­fac­eted ac­com­plish­ments of Robert E. Petersen and his wife, Margie. While his name­sake pub­lish­ing com­pany looms largest in his legacy, Petersen was so much more than just a mag­a­zine pub­lisher. This book sheds light on those var­ied pur­suits, from his love of the out­doors to the land­mark au­to­mo­tive mu­seum that bears his name. Stone could not have had a bet­ter coau­thor, as Car­leton spent more than 40 years as the Petersen’s ex­ec­u­tive sec­re­tary and personal man­ager. Their in­sight, along with the rec­ol­lec­tions of many oth­ers in­ter­viewed or quoted in the book, bring a personal, con­ver­sa­tional touch to the writ­ing. The book is packed with pho­tos, il­lus­trat­ing not just the sub­jects of the var­i­ous Petersen ti­tles but more personal views of the Petersens them­selves. As a bonus, the book also traces the his­tory of the au­to­mo­tive hobby, as it, and the pub­lish­ing com­pany, are in­ex­tri­ca­bly in­ter­twined.


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