Houston Chronicle Sunday

For some small businesses, engaging the employees is a key to success.

- RON CONSOLINO

Q: How can I get my employees to be more creative in improving our business?

A: To ensure success, a small business needs to have its employees fully engaged and committed to the owner’s vision from the beginning. The whole really is greater than the sum of its parts, and one employee’s creativity is sure to stimulate new ideas among others. It’s a self-sustaining cycle that only gets better and adds value with time.

Creative environmen­ts are particular­ly important to millennial­s, the 80 million people born between 1980 and 1995 who soon will dominate the workforce. Millennial­s already have an edge over their elders in terms of their savviness with technology, cultural trends and connecting with their peers (who are your current and future customers). There are ways you can foster a creative environmen­t to get the most from your employees, regardless of age.

Be flexible. Not all people do their best work between 9 a.m. and 5 p.m. Whenever possible, allow employees some leeway in their work hours. This also includes allowing them to work from home or elsewhere during the week. They also must be willing to show flexibilit­y, however, such as being available for meetings when necessary.

Communicat­e early and often. Employees are more willing to give 100 percent when they know and believe in the reason for doing it. Regularly share what’s going on in the business and the market. You can’t always tell employees everything, but honesty from the boss goes a long way toward building trust. Encourage employees to contribute ideas and insights. If an idea sounds promising, let the employee who offered it take the lead if possible — or at least explain why not gently, and ask the worker to keep those ideas coming.

Be a coach, not a supervisor. This is particular­ly important for younger workers, who are experienci­ng many aspects of the working world for the first time. Give them the training they need to feel comfortabl­e about doing their jobs and confident in taking the initiative. Sure, they’ll make mistakes. By fostering a regular dialogue with your employees, you’ll know better what happened and why, and what they can do to improve.

Keep resources up to date. Without investing in every technology, stay as current as possible so that employees will have the best tools available to do their jobs. Your millennial employees may be ideally suited to investigat­e new technologi­es and help determine whether it’s better to upgrade or wait for something better.

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