The big ads

A selected list of 2017 Super Bowl advertisers and topics: Audi: In “Daughter,” the company pledges wage equality for male and female employees. Avocados from Mexico: A “secret society” discusses Bigfoot, fat-free avocados and, with the help of Jon Lovitz, subliminal advertising. Bai: “Chief flavor officer” Justin Timberlake. Buick: Quarterback Cam Newton and model Miranda Kerr in “That’s not a Buick.” Febreze: A tribute to “America’s halftime bathroom break.” GoDaddy: A tribute to alltime Internet favorites. Honda: Actor Steve Carell. Intel: Quarterback Tom Brady has instant replay at home, too. KFC: Dueling colonels Billy Zane and Rob Riggle. Kia: Actress Melissa McCarthy tries to save the planet. King’s Hawaiian: Adults and kids find rolls in a hidden cabinet. Lexus: Featuring dancer Lil Buck. Lifewtr: Featuring the John Legend song “Love Me Now.” Mercedes-Benz: Steppenwulf’s “Born to Be Wild” and a tribute to “Easy Rider.” Mr. Clean: “You gotta love a man who cleans” is the tagline for an updated, alluring Mr. Clean. Persil: Bill Nye the Science Guy makes a mess for the household cleaner to tackle. Skittles: “Romance” features a family sharing candy treats from their daughter’s suitor. Snickers: A live spot featuring actor Adam Driver. Squarespace: Actor John Malkovich tries to reclaim johnmalkovich.com. Tide: Patriots tight end Rob Gronkowski and actor Jeffrey Tambor have drycleaner issues. TurboTax: Humpty Dumpty has tax-preparation issues. WeatherTech: Featuring its “Made in America” message. Wendy’s: The fast-food chain’s burgers are never “Cold as Ice.” Wix.com: A hapless restaurateur runs afoul of action stars Gal Gadot and Jason Statham.