Houston Chronicle Sunday

CONDO LIFE

- By Valerie Sweeten

High-rise designs meet needs of buyers.

The designs of luxury high-rises are created to appeal to the eye of the beholder, especially when these properties become permanent homes.

Planning the intricate spaces of condominiu­ms starts with market research data from future home buyers, according to Louis Conrad, president of Surge Homes. One of its latest projects, Museum BLVD condominiu­ms, reveals open-concept living spaces and large terraces with its signature European designs.

“We have an in-house economist who constantly monitors the needs of our buyers. The first step is to know exactly how the very specific homesite, and its building could be of the most value to them,” Conrad said.

On Kephart.com’s article, Architectu­re Design and Trends: Condo vs Apartment Design, condominiu­m buyers will find more traditiona­l and timeless architectu­re, low-maintenanc­e materials, extra storage spaces, personaliz­ation in hallways and entryways, and optional finishing packages for customizat­ions and kitchen layouts.

Next, developers work with the limitation­s created by constructi­on costs and challenges on the site to find the perfect compromise to serve the identified needs, Conrad said.

With research and planning, developers can produce a beautiful, yet affordable luxury highrise.

“There is more margin to maneuver and select whatever material and design looks great,” Conrad said. “Also, larger floor plans are easier to lay out nicely; easier than compact, space-efficient floor plans that require a tremendous amount of thinking and value engineerin­g.”

Impressive interior finishes and designs are vitally important. Staying in touch with design trends for kitchens and baths, both in Europe and America, is when interiors begin to develop.

“This is the easy and fun part, but the real work starts when we need to dig through the hundreds of suppliers and manufactur­ers to find an affordable way to provide a superior design. This means traveling to shows, researchin­g suppliers, analyzing samples and comparing bids,” Conrad said.

Designs are then incorporat­ed with classic and modern, cost-effective choices.

These are integrated into attractive packages of finishes that range from floor covering to tile, countertop­s, backsplash, cabinets, lighting and plumbing fixtures, all assembled by profession­al interior designers. One of the primary driving factors in design is about obtaining equilibriu­m, Conrad said. Buyers can find specialty touches on private balconies, terraces or common areas like an interior courtyard. The goal is to find an intersecti­ng point between the buyers’ needs and wishes.

“Not enough private and common, open space will create frustratio­n and not be as appealing to buyers,” Conrad said. “Too much of either is impressive to buyers at first, but they will be disappoint­ed by the cost whether it is in the price of a private condominiu­m or an increase in homeowners associatio­n dues. Again, that perfect balance requires time and effort.”

Responses from buyers has been extremely positive, said Conrad.

“Since we started proposing our innovative Inner Loop condos and townhomes, we have been blessed with record sales and multiple awards,” he said.

“So much so that people wishing to buy a condominiu­m in one of our new communitie­s must become a VIP certificat­e holder in order to guarantee a spot to purchase once the community is launched. We basically have to organize our waiting list.”

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 ??  ?? Buyers can find specialty touches on private balconies, terraces or common areas. Shown is the balcony of the Museum BLVD penthouse.
Buyers can find specialty touches on private balconies, terraces or common areas. Shown is the balcony of the Museum BLVD penthouse.
 ?? Photos courtesy of Surge Homes/Museum BLVD ?? Stylish kitchen designs are included at the Museum BLVD.
Photos courtesy of Surge Homes/Museum BLVD Stylish kitchen designs are included at the Museum BLVD.
 ??  ?? Museum BLVD features open-concept living spaces.
Museum BLVD features open-concept living spaces.
 ??  ?? This is one of the plans available at the Museum BLVD penthouse.
This is one of the plans available at the Museum BLVD penthouse.

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