As Hispanic voters gain power, Democrats try to catch up
Latino leaders and activists say they feel ignored despite their population’s growing influence
When the Latino Community Foundation sent questionnaires to the Democratic presidential candidates asking where they stood on issues such as education, health care and immigration, the result was hardly what it anticipated: no response at all.
Even after the deadline was extended, nine out of 15 candidates didn’t submit answers, including former vice president Joe Biden.
When the League of United Latin American Citizens, the country’s oldest Hispanic civil rights group, invited Pete Buttigieg to events in Milwaukee and Des Moines, Iowa, the mayor of South Bend, Ind., declined.
When the National Association of Latino Elected and Appointed Officials held a summit this summer, Biden and Sen. Cory Booker, D-N.J., did not attend. Both passed on a second chance to address the legislators in the fall.
“It’s always scheduling,” said NALEO chief executive Arturo Vargas of their explanations. “But you know, scheduling is a reflection of your priorities.”
Hispanics are increasingly influential in the Democratic Party and in a general election contest, but leaders and activists say they feel ignored and misunderstood by candidates who have spent much of their time focusing on Iowa and New Hampshire, predominantly white states at the top of the nominating calendar. They are bluntly calling on party leaders to reconsider the voting order in four years.
Last week’s debate in California, an important primary state where the population is nearly 40 percent Latino, put an exclamation point on their outrage. Many had hoped it would showcase the rising influence of Hispanics. Instead, the only one in the race, former housing and urban development secretary Julián Castro, failed to qualify, and the candidates devoted little time to highlighting how their ideas would impact Latino communities.
“At this stage in the game, we are well beyond talking about missed opportunities,” said Clarissa Martínez de Castro, deputy vice president for policy and advocacy at Unidos-US, the country’s largest Latino civil rights and advocacy group. “This is seriously in the territory of political malpractice.”
Some Latino leaders and voters are more confident that anger with Trump will drive turnout in November far more than the course of the Democratic primary. Still, even they want to see their party’s candidates do more to connect with Hispanic communities.
“None of them really stand out,” said Jesus Medina, 37, an undecided voter who attended a Spanish-language town hall hosted by top surrogates to Sen. Bernie Sanders, I-Vt.. He said he was seeking something that “doesn’t sound like the same old politician talk.”
Although Latino leaders are demanding greater attention, Hispanic voters have not rallied around one of their own. Castro has failed to crack the top tier even in heavily Latino states such as California and Nevada.
Latinos are poised to make a significant general election impact in the Sun Belt, the Rust Belt and parts of the South. On average, there was a near doubling last year in the number of Latino voters age 25-34 in Arizona, Colorado, Georgia, New Mexico, North Carolina, Ohio and Pennsylvania, according to a Univision analysis.
Hispanics are projected to account for over 13 percent of eligible voters in 2020, surpassing all other ethnic minority groups, according to a Pew Research Center study. After years in which Hispanic turnout disappointed Democrats, their performance in the 2018 midterm elections was up 13 percent from 2014, and about 7 in 10 voted for Democratic candidates in House races.
“I would characterize the overall campaign, with a few exceptions, as really disappointing, in terms of their engagement,” said Vargas, who felt the debate did nothing to improve the situation. “I think there have been some who have really done some missteps when it comes to trying to engage Latinos or ignoring them, frankly.”
Many activists put Buttigieg, who has jumped to the top of the polls in Iowa, at the top of that list. Buttigieg has also struggled to appeal to African American voters.
“Buttigieg is basically nonexistent in the Latino community,” said Rep. Ruben Gallego, D-Ariz., a member of the leadership of the Congressional Hispanic Caucus.
The Buttigieg campaign defended its efforts, noting that the candidate met with the top official at Unidos-US and that staff members have sat down with leading Latino groups. Buttigieg recently released a plan for the Latino community that would create a fund to invest in Latino owned businesses.
“As Pete continues to lay out his bold vision to address our country’s challenges in a way that unites the American people, we’re going to continue to meet people where they are and work to earn their support and draw people into this movement and build a bigger coalition,” said Buttigieg spokesman Chris Meagher.
Other candidates have faced similar heat. Biden, who put his tenure as Barack Obama’s vice president at the center of his platform, has encountered criticism over the administration deporting some 3 million undocumented immigrants. Protesters have demanded that he apologize, and lawmakers have sought clarity on his position.
Responding to these concerns, Biden’s campaign recently released an immigration proposal that featured rare admission of the suffering Obama’s policies caused. “Joe Biden understands the pain felt by every family across the U.S. that has had a loved one removed from the country, including under the Obama-Biden Administration,” the plan said.
Appearing at a recent culinary union town hall in Las Vegas, Biden said he would focus on deporting only those who have committed serious crimes. The crowd applauded.
The campaign said it is reaching out to Latino voters in numerous ways. When Biden launched his campaign, his team had prepared an ad in Spanish as well as a translated version of his website. The campaign said it plans to launch ads on Spanish-language TV and radio in Nevada early next year. Biden also won the endorsement this week of Rep. Tony Cárdenas, D-Calif., chairman of the Congressional Hispanic Caucus’s political action committee.
While complaints have mounted about others, Sanders quietly has been building a base of support in Latino communities. He has won plaudits for his aggressive outreach, especially in California, which moved its primary up to March 3 and is expected to play a bigger role in determining the nominee. Last week, he held a rally in San Diego just miles from the southern border.
“Sanders continues to probably have the best Latino outreach so far,” Garcia said.
Analilia Mejia, Sanders’ political director, said the campaign mapped out “different organizations and groups and spaces in which voters organize themselves, Latino voters in particular.” She added, “We took the time to engage and connect with hundreds of community leaders across the country, not just the early states.”
Still, Sanders, who identifies as a democratic socialist, has his own vulnerabilities. In Florida, where many Latinos have family who fled oppressive Latin American regimes, some Democrats have expressed concerns about his rhetoric. Earlier this year, Sanders’ refusal to label Venezuelan President Nicolás Maduro a dictator stoked controversy; his vote against an immigration reform bill in 2007 has haunted him.
Sen. Elizabeth Warren is still introducing herself, activists said. Her campaign has hired senior Latina staffers to lead operations in California, Texas, Florida and Massachusetts. The campaign has also held Spanish-language organizing events. But like others, she is mostly focused on the first two states.
“The whole process, you know, starting in Iowa, New Hampshire, states with limited Latino populations,” said former New Mexico governor Bill Richardson, who is Hispanic and ran for president in 2008. “I would hope there is a reassessment after the next election.”