Houston Chronicle Sunday

Looking for love? Be a little cautious...

- LILLY CHU Lilly Chu is Senior Program Coordinato­r for the BBB Education Foundation and Texas Senior Medicare Patrol.

Valentine’s Day is right around the corner, and it’s a favorite for scammers. From gigolos to outright thieves, the Better Business Bureau wants to make sure you don’t go looking for love in all the wrong places with these tips:

Impostor websites

From fake jewelry sellers to online dating sites, always be on the alert for impostor websites. Scammers can easily lift official photos, sale promotions and logos directly from the website for a popular jewelry brand. With profession­al graphics and unbeatable prices, scammers build an attractive website that looks eerily similar to the real thing.

Similar methods may be used to build fake online dating platforms, which are often used to steal personal data and credit card informatio­n.

Red flags:

• Products are available at extreme discounts.

• The seller requests customers pay with cash transfer apps or cryptocurr­ency.

• Customer service is unreachabl­e.

Romance scams

Romance scammers often target vulnerable people who have experience­d a recent breakup or other hardship. They take advantage of that heartbreak to establish a connection and gain sympathy. Once they’ve gotten their victim on the hook with a sad story, they begin pursuing their true goal — money.

Falling victim to a romance scam can be particular­ly devastatin­g. Victims can lose thousands of dollars, and they’re often left feeling heartbroke­n and betrayed because they really believed they’d found a good partner.

Red flags:

• The relationsh­ip moves very fast.

• You never meet in person.

• They ask for money.

Wrong number scam

Responding to a text message from someone who messaged the wrong number might seem harmless. In fact, it might even seem like the polite thing to do, if they say they’re looking to reconnect with a potential match.

The text message, however, is bait to lure you into a conversati­on. If you keep chatting, they eventually try to get your personal informatio­n by directing you to sign up for an adult site.

Red flags:

• The messages don’t stop.

• The sender directs you to sign up for a website.

• They try to get your personal informatio­n.

Fake florist scam

Ordering flowers for Valentine’s Day? Don’t procrastin­ate or you may end up falling for a scam. BBB has received many reports of shoppers who thought they were ordering flowers from an online florist ... but either got nothing at all, or a disappoint­ing arrangemen­t.

Red flags:

• The business has no reviews or bad reviews (always check BBB.org)

• You can’t find a return policy or satisfacti­on guarantee.

• The deal is “too good to be true.”

If you encounter a suspected romance scam, cut off all contact with the perpetrato­r by blocking their accounts and phone number. Then, report your experience to BBB.org/ScamTracke­r. Dating site users should also report suspicious activity to the platform, so they can take action against the scammers account.

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