23-story luxury tower in works

Developers in The Woodlands are planning a 23-story condominium tower with two levels of luxury penthouses, waterfront views and a garden terrace with a swimming pool and outdoor kitchen. The project, which is set to go up on a site along The Woodlands Waterway, could be the first of several residential towers to rise along the community’s waterfront, an area that has developed into an urbanstyle downtown 27 miles north of Houston.

The Woodlands Development Co., a subsidiary of Dallas-based Howard Hughes Corp., said the new building will help meet demand for highend high-rise living in the planned community.

The developer presented the project at a private event earlier this week where it began taking preliminary reservations for units in the building, to be called Treviso at Waterway Square.

“We had 60, 70 people there and 46 reservations,” said Peter Doyle, executive vice president of strategic development for Howard Hughes Corp. “The penthouses were oversubscribed.”

Doyle said construction will start once half of the building’s 84 units have been presold. He expects to reach that threshold by year’s end. The building could open in the fall of 2017.

Treviso was designed by the Preston Partnership and named after a village in northern Italy. Both places, the developer said, have waterways, bustling streets lined with bridges and pedestrian plazas near restaurants and shops.

Units will start at $650,000, and a sales center will open to the public early this summer.

Each floor will hold four residences ranging in size from 1,247 square feet to more than 3,500 square feet in one- to three-bedroom floorplans.

Doyle said other sites along the Waterway eventually could hold more towers.