Houstonfirst CMO visits sales meeting
It’s Houstonfirst’s Chief Marketing Officer Holly ClaphamRosenow’s job to lead the strategic direction for marketing and advertising to promote a single Houston message.
Clapham-Rosenow recently shared her expertise and wealth of knowledge at a John Daugherty, Realtors sales meeting.
The attendees were intrigued by how many intricate pieces there are to marketing our great city. Clapham-Rosenow also showed several promotional videos, featuring native Houstonians including Jim Parsons, Lyle Lovett and ZZ Top talking about their love for the city. ChaphamRosenow also explained that all the videos were not scripted and not paid for.
The group also was informed about the Houston Urban Experience set for Oct. 17-24 in Houston’s East End.
This artistic endeavor involves seven days, 17 walls, 70 artists (from Houston, New York, Los Angeles and Monterrey, Mexico), 170 hours and 17,000 square feet of mural walls.
The project that lets the public interact with art is designed after Miami’s famous The Wynwood Walls.