Houston Chronicle

Houstonfir­st CMO visits sales meeting

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It’s Houstonfir­st’s Chief Marketing Officer Holly ClaphamRos­enow’s job to lead the strategic direction for marketing and advertisin­g to promote a single Houston message.

Clapham-Rosenow recently shared her expertise and wealth of knowledge at a John Daugherty, Realtors sales meeting.

The attendees were intrigued by how many intricate pieces there are to marketing our great city. Clapham-Rosenow also showed several promotiona­l videos, featuring native Houstonian­s including Jim Parsons, Lyle Lovett and ZZ Top talking about their love for the city. ChaphamRos­enow also explained that all the videos were not scripted and not paid for.

The group also was informed about the Houston Urban Experience set for Oct. 17-24 in Houston’s East End.

This artistic endeavor involves seven days, 17 walls, 70 artists (from Houston, New York, Los Angeles and Monterrey, Mexico), 170 hours and 17,000 square feet of mural walls.

The project that lets the public interact with art is designed after Miami’s famous The Wynwood Walls.

 ??  ?? Pictured at the event, from left, are leasing specialist Shannon Chapman, president and CEO Cheri Fama, Holly Clapham-Rosenow and marketing director Alason Connell.
Pictured at the event, from left, are leasing specialist Shannon Chapman, president and CEO Cheri Fama, Holly Clapham-Rosenow and marketing director Alason Connell.

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