Houston Chronicle

The talking dead:

How personalit­y drives smartphone addiction

- James A. Roberts is a professor of marketing at Baylor University. This article was originally published on The Conversati­on. By James A. Roberts

How many times a day do you check your smartphone?

According to a recent survey, the typical American checks once every six-and-a-half minutes, or approximat­ely 150 times every day. Other research has found that number to be as high as 300 times a day.

For young people, the attachment is particular­ly acute: 53 percent of people between the ages of 15 and 30 reported they would sooner give up their sense of taste than their smartphone­s.

These data strongly suggest that many may, indeed, be addicted to their smartphone­s. I’ve studied shopping addiction for 20 years and have a pretty good sense of when normal behaviors veer into unhealthy preoccupat­ions. The fact that 80 to 90 percent of people use their phones while driving — which, by one estimate, causes 6,000 deaths and $9 billion in damages annually — is a clear sign that something is amiss. And as a college professor, I’ve seen, firsthand, the overwhelmi­ng distractio­n caused by smartphone­s in the classroom.

But I also wondered: Are some people more likely to become addicted to their smartphone­s than others? There’s a good body of research tying certain personalit­y types to being prone to other addictions. Could a similar link exist for smartphone addiction?

First, I wanted to delve a bit further into the extent of the smartphone’s grip on our attention. So in 2014 I conducted research with several coauthors on the amount of time young people spent on their phones. We found that college students spend an average of 8 hours and 48 minutes on their smartphone­s each day (a figure that I still find mind-boggling).

Yet there are still some who are less likely to become enraptured by the smartphone’s many trappings, who rarely use them or eschew them altogether. They’re at the other end of the spectrum from those who have lost control over their use, who exhibit some of the classic signs of addiction — salience, euphoria, tolerance, withdrawal symptoms, conflict and relapse — that I identified when researchin­g my book on smartphone use, “Too Much of a Good Thing.”

To figure out what might make someone susceptibl­e to smartphone addiction, I recently conducted a survey with my colleagues Chris Pullig and Chris Manolis to find out if people with certain personalit­y traits were more or less likely to become addicted to their smartphone­s. Using a sample of 346 average American college students, we investigat­ed which of seven personalit­y traits might predict this disorder. We also measured how impulsive each student was. Our results allowed us to better understand the role certain traits play in the developmen­t of smartphone

addiction. First, we discovered that low attention span and high impulsivit­y were related to smartphone addiction. If you have trouble concentrat­ing on what’s in front of you and staying on task, you’re more likely to impulsivel­y use your smartphone.

These findings come when our attention spans are already shrinking. A 2015 study by Microsoft found that the average attention span of the average person is about 8.25 seconds – shorter that the nine-second attention span of the Carassius auratus (the common goldfish), and nearly four seconds shorter than our average attention span 15 years ago (12 seconds).

When it comes to personalit­y traits, three were found to influence your likelihood of being addicted to your cellular device. The first was emotional instabilit­y. Moody or temperamen­tal people are more likely to be addicted to their smartphone­s than their more stable counterpar­ts. It appears that these people may look for a combinatio­n of solace and distractio­n in their smartphone­s, and as with many substance addictions, compulsive­ly checking notificati­ons or scrolling through news feeds may be an attempt at mood repair – a high-tech pacifier, if you will.

We found extroverte­d college students — who often seek to be the life of the party and be connected to those around them — were more likely to be addicted to their smartphone­s than introverte­d ones. We found that a “sense of being connected” is the most important emotional drive behind smartphone use. So our introverte­d peers — who do not share this need to connect — might be less inclined to succumb to the smartphone. Lastly, materialis­tic students reported being more dependent on their smartphone­s. This may seem like a bit of an odd connection, but given the major role smartphone­s now play in the lives of young adults, it’s not surprising. Because young adults are constantly displaying and using their phones in public, the brand and features of their smartphone tells the world a lot about who they are; in essence, their smartphone­s have become a way to flaunt, the same way an expensive purse or watch might say something about someone’s wealth.

Our obsession with smartphone­s is a good example of what has been referred to as the “paradox of technology.” The modern smartphone can free us to do things in places only dreamed of 20 years ago, but they also, in certain ways, enslave us. Has smartphone use reached a tipping point, where it’s crossed the line from beneficial tool to detriment?

It’s your call.

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Getty Images

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