COURAGE
Amazon founder Jeff Bezos once said his willingness to fail makes him a successful innovator, which is a brave admission from the founder of one of the world’s most forward-thinking companies. If you want to succeed, you must be willing to fail.
“Without a willingness to fail, you cannot innovate, because most innovations won’t work,” said Bezos, according to GeekWire. He also added, “But for the big innovation, you have to be willing to fail. Every startup company faces that.”