Twitter hashtag celebrates its 10th anniversary
On Aug. 23, 2007, Chris Messina sent a tweet asking Twitter users what they thought about adding a pound sign before a topic. The rest is #history.
In March 2007, Chris Messina was among the many in Austin, sending tweets from what was then a relatively obscure conference called South by Southwest.
At the same time, his friends in San Francisco were getting annoyed as their Twitter feeds filled with messages about a gathering they had deliberately chosen not to attend.
So in the months that followed, Messina and others tried to figure out how to make the emerging social media platform more useful. How, they wondered, could they create a signal so that users could see only the tweets they were interested in?
Some advocated the creation of a Twitter forum. But Messina wanted to create something even simpler. Another chat platform was using pound signs to denote channels, and that gave him an idea.
On Aug. 23, 2007 — 10 years ago — he sent a tweet asking Twitter users what they thought about adding a pound sign before a topic like “#barcamp” — another event popular among people in the technology industry.
It was “the simplest idea that could work,” Messina, 36, a product designer from San Francisco, said this week. It gave people a tool, he added, that would enable them “to participate in a powerful way on social media.”
A decade later, an average of 125 million hashtags — as those pound signs came to be known — are shared every day around the world on Twitter, the company said. Indeed, Messina had given birth to a tool that would infiltrate our vernacular, aggregate conversations and, yes, fill screens with unnecessary, meaningless garble.
To be clear, you don’t need to use hashtags to conduct a filtering search on Twitter. And if millions of people are tweeting about a new “Star Wars” trailer, all at the same time, the odds that your tweet will surface and find a huge audience are minuscule.
But Robert Hernandez, a digital journalism professor at the University of Southern California, said “there is still something wonderful” about watching a community come together in real time “only because of a hashtag.”
Hernandez pointed to #yesallwomen, which allowed hundreds of thousands of strangers to discuss violence against women and reveal their anger and horror about abuse and sexism. Messina cited #blacklivesmatter as an example of a hashtag that is “powerful and necessary.”
Getting a large group of people to do the extra work of adding a hashtag was hard at first, Messina said. But sometime around 2010, grass-roots organizers with the Tea Party movement began using hashtags to streamline their messages, which he credited with helping the form take off.
Some time later, Instagram took on the hashtag and gave it additional utility.
It’s quite the shift from the days when Messina — Twitter user .1185 — considered the possibility of what he called “tag channels” demarcated by “the # character.”
“I’m super gratified at how many people actually use it for all kinds of purposes,” Messina said. “It’s giving humanity a way to express themselves — as incoherent as it may be.”