Houston Chronicle

FTC approves $5B Facebook fine

Settlement would end government’s probe into company’s privacy practices, pending approval from U.S. Department of Justice

- By Tony Romm

WASHINGTON — The Federal Trade Commission voted this week to approve a roughly $5 billion settlement with Facebook that could end an investigat­ion into its privacy practices, said a person familiar with the matter but not authorized to speak on the record.

The deal could result in unpreceden­ted government oversight of the company.

The settlement — adopted with the FTC’s three Republican­s supporting it and two Democrats against it — could end a wide-ranging probe into Facebook’s mishandlin­g of users’ personal informatio­n that began more than a year ago.

The FTC’s $5 billion punishment against Facebook sets a record as the largest penalty ever assessed against a tech company that broke a past promise to the government to improve its privacy practices.

The matter from here rests in the hands of the Justice Department, which typically must finalize FTC settlement­s, though the department rarely has upended them.

Facebook warned investors earlier this year it could face an FTC fine as high as $5 billion. Wall Street appeared to reward the company for setting aside a large portion of that penalty earlier this year, as the company’s stock rose almost 2 points following news of the settlement Friday.

The FTC declined to comment on the matter. Facebook also declined to comment.

The FTC opened its investigat­ion into Facebook in March 2018, responding to reports that the political consultanc­y Cambridge Analytica improperly accessed personal data of 87 million Facebook users, which critics charged had violated an agreement Facebook brokered with the FTC in 2011 to protect users’ privacy.

Cambridge Analytica developed a quiz app that harnessed informatio­n on those who installed it as well as their friends, a form of data collection that Facebook had allowed under an earlier version of its privacy policy.

Such informatio­n might have helped Cambridge Analytica create profiles of users so clients could better target people with political messages.

But the FTC’s probe quickly expanded beyond the Cambridge Analytica incident to cover a torrent of other privacy and security abuses at Facebook, including the revelation it had provided popular websites and the makers of some smartphone­s and other devices with access to users’ social data without adequately notifying them.

Under the FTC’s new settlement, the consequenc­es for Facebook could be vast: The tech giant might have to document every decision it makes about data before offering new products, keep closer watch over third-party apps that tap users’ informatio­n and require its top executives — including Facebook CEO Mark Zuckerberg — to attest that the company adequately has protected privacy.

Facebook had agreed to broad contours of those terms as part of confidenti­al settlement talks with the FTC, the Post reported earlier this year.

The new settlement would go far beyond the 2011 agreement Facebook brokered with the FTC.

That accord required Facebook to give users greater choice about what happens to their data and inform them more clearly about how their personal informatio­n is used. The agreement also required Facebook to submit to 20 years of regular privacy checkups from outside watchdogs, though those reviewers never once flagged a major mishap at the company for the FTC to review.

The Wall Street Journal first reported details of the FTC’s vote.

The decision by the commission’s two Democrats to vote against the settlement could suggest simmering frustratio­ns that the FTC didn’t go far enough in the fine and other punishment­s it levied against Facebook to end the probe.

But the alternativ­e — if Facebook resisted brokering such a deal — could have forced the two sides to go to court.

 ?? Justin Sullivan / TNS ?? The punishment for Facebook and CEO Mark Zuckerberg sets a record as the largest penalty ever levied against a tech firm.
Justin Sullivan / TNS The punishment for Facebook and CEO Mark Zuckerberg sets a record as the largest penalty ever levied against a tech firm.

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