Houston Chronicle

U.S. pondering its response to French digital services tax

- By Brendan Murray

The U.S. will announce on Dec. 2 what retaliator­y action, if any, it will take in response to a digital tax France instituted this year that will hit large American tech companies.

President Donald Trump and France’s Emmanuel Macron had agreed in August to try and negotiate a compromise, but a 90-day deadline for talks expired this week without a resolution.

In a statement Wednesday, the U.S. Trade Representa­tive’s office said it would proceed with the investigat­ion and announce its findings on Monday. At that time, it “also will announce any proposed action in the investigat­ion.”

France argues that the structure of the global economy has shifted to one based on data, rendering 20th-century tax systems archaic. Macron has said the new digital services tax is meant as an interim gesture until countries agree on a multilater­al solution in talks at the Organizati­on for Economic

Cooperatio­n and Developmen­t.

The tax, retroactiv­e to January, affects companies with at least $825 million in global revenue and digital sales of 25 million euros in France. While most of the roughly 30 businesses affected are American, the list also includes Chinese, German, British and French companies.

The law Macron signed imposes a 3 percent tax on the revenue of technology giants such as Facebook and Amazon. Trump objected to France taxing U.S.-based companies and threatened to impose tariffs on French wine imports in response to France’s planned tax.

“These are American companies, and whether you like it or not, they’re great big American companies,” Trump has previously stated. “I’m not happy with the digital tax.”

“I’ve always said American wine is better than French wine!” he added in a tweet.

Even if an agreement is eventually reached between the U.S. and France, the European Union is showing no signs in backing down from its quest to hold tech giants accountabl­e. Margrethe Vestager, currently the EU’s antitrust chief, told Bloomberg TV on Wednesday that the bloc will still pursue a digital tax even if a global push fails.

“We are strong believers in a global agreement,” said Vestager, who is set to get a broader role as digital affairs czar once the new European Commission takes office in December. “But if that cannot be met, it would only be fair that we pick it up again.”

The U.K. is also pushing to implement a similar tax, promising a 2 percent levy on the revenues of search engines, social media platforms and online marketplac­es that “derive value from U.K. users,” according to a draft finance bill published July 11.

Canada has also said that next year it would “replicate the proposed digital services tax announced by the French government,” according to a September campaign proposal relating to the Liberal Party.

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