Study shows streaming TV surge

Houston Chronicle - - BUSINESS -

Streaming ser­vices like Net­flix or Hulu ac­count for 19 per­cent of tele­vi­sion view­ing in the United States for people who have that ca­pac­ity, vir­tu­ally dou­ble what it was less than two years ago.

A Nielsen com­pany study this week il­lus­trated how quickly con­sumers have em­braced streaming as an al­ter­na­tive to live TV. The per­cent­age of time spent streaming has gone from 10 per­cent in a Nielsen study from March 2018 to 19 per­cent dur­ing the last three months of 2019.

More than half of those con­sumers sub­scribe to two or more ser­vices, Nielsen found. In a sur­vey, 93 per­cent said they planned to ei­ther in­crease or main­tain that num­ber.

The av­er­age Amer­i­can spends a stag­ger­ing 11 hours, 54 min­utes each day con­nected to some form of me­dia — TV, smart­phones, ra­dio or games, Nielsen said. That’s up nearly an hour and a half in only a year.

Smart­phone us­age ac­counts for vir­tu­ally all of the in­crease.

Nielsen’s report also il­lus­trates a tech­no­log­i­cal gen­er­a­tion gap. People aged 18 to 34 spend five and a half hours a week on an in­ter­net-con­nected de­vice, com­pared to two and a half hours for people over age 65. Mean­while, older folks spend nearly 50 hours a week in front of the tele­vi­sion, com­pared to 20 hours for young people.

Getty Im­ages

Nielsen finds that the av­er­age Amer­i­can spends a stag­ger­ing 11 hours, 54 min­utes each day con­nected to some form of me­dia.

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