Study shows streaming TV surge
Streaming services like Netflix or Hulu account for 19 percent of television viewing in the United States for people who have that capacity, virtually double what it was less than two years ago.
A Nielsen company study this week illustrated how quickly consumers have embraced streaming as an alternative to live TV. The percentage of time spent streaming has gone from 10 percent in a Nielsen study from March 2018 to 19 percent during the last three months of 2019.
More than half of those consumers subscribe to two or more services, Nielsen found. In a survey, 93 percent said they planned to either increase or maintain that number.
The average American spends a staggering 11 hours, 54 minutes each day connected to some form of media — TV, smartphones, radio or games, Nielsen said. That’s up nearly an hour and a half in only a year.
Smartphone usage accounts for virtually all of the increase.
Nielsen’s report also illustrates a technological generation gap. People aged 18 to 34 spend five and a half hours a week on an internet-connected device, compared to two and a half hours for people over age 65. Meanwhile, older folks spend nearly 50 hours a week in front of the television, compared to 20 hours for young people.
Nielsen finds that the average American spends a staggering 11 hours, 54 minutes each day connected to some form of media.