Houston Chronicle

CYBERTRUCK COUNTRY?

Texas could be home to Tesla manufactur­ing plant.

- By Dana Hull

Elon Musk announced Tesla is scouting locations to build its in-developmen­t Cybertruck in the U.S., likely triggering a state-by-state competitio­n similar to one he set off six years ago.

Tesla will add a factory to produce both the electric pickup and the Model Y crossover for customers on the East Coast, the chief executive officer tweeted last week. He didn’t elaborate on which states Tesla is considerin­g beyond saying it will be somewhere in the central U.S.

By publicizin­g Tesla’s plans to construct a factory for the truck, slated for production late next year, Musk, 48, is repeating a strategy used in 2014 to score a $1.3 billion incentive package from Nevada. The state lured the company’s massive battery factory there after Musk held a bakeoff in which Arizona, California, New Mexico and Texas were the finalists that came up short.

Musk unveiled the Cybertruck in November and pitched it as a radically different option from the highly lucrative pickups produced by Ford, General Motors and Fiat Chrysler. A botched demo in which Tesla’s design chief cracked supposedly shatterpro­of glass generated enormous buzz and prompted the company to sell T-shirts featuring the broken windows.

States with right-to-work laws that prohibit unions from requiring prospectiv­e hires to join their membership are likely to be contenders for Tesla’s facility, said John Boyd, principal of a manufactur­ing site-selection firm based in Princeton, N.J.

“I’d put Tennessee, Indiana, Kentucky, Texas and Michigan on the list,” Boyd said. “This will be a trophy project for the automotive sector.”

Tesla took advantage of its soaring stock price by raising $2.31 billion last month. The company disclosed just before announcing its equity offering that its annual capital expenditur­es budget will be as much as $3.5 billion through 2022, more than double what it spent in 2019.

Tesla stock last week was up more than 50 percent for the year.

Government incentives will play a role in Tesla’s decisionma­king on a plant location, along with logistics costs, access to big, talented workforces and quality of life, Musk told the Wall Street Journal in an email. TechCrunch reported the company is in talks with officials in Nashville, Tenn., citing a source familiar with the discussion­s.

The battle between states will play out as President Donald Trump, who’s vowed to revive the American auto industry, looks likely to face off against Joe Biden, the vice president in the Obama administra­tion, which backed General Motors and Chrysler through their 2009 bankruptci­es.

Trump praised Musk in an interview with CNBC in January, calling the South Africaborn CEO “one of our great geniuses” and predicting he would build “a very big plant in the United States.”

Tesla recently completed constructi­on of its newest plant in China and started delivering locally assembled Model 3 sedans to consumers in January. It’s also planning a factory near Berlin.

Last month, Musk hinted that Tesla could build a factory in Texas.

The Texas Enterprise Fund, created by the state’s legislatur­e under former Gov. Rick Perry, has become one of the largest payers of economic-developmen­t incentives in the nation.

Texas offered $2.3 million to entice SpaceX, the rocket company Musk founded and runs, to locate a launch facility in Brownsvill­e. Tesla’s chip team is based both in Palo Alto, Calif., where the carmaker is headquarte­red, and in Austin.

The company’s sole U.S. auto-assembly plant is in Fremont, Calif., which makes the Model S, X and 3 and has begun producing the Model Y crossover.

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