Target to sell Levi’s first home collection

Jeans maker Levi Strauss & Co. is deepening its partnership with Target Corp. by launching its first-ever home collection at the discount chain.

Levi’s limited time only 100item collection of denim-inspired tableware, quilts, pillows and other items will be launched on Target’s website and most Target stores Feb. 28.

Target started selling Levi’s Denizen low-price brand in 2011 and then began carrying its premium Red Tab brand in 2019. It will be expanding the Red Tab brand to 500 stores by fall of this year.

The move is yet another blow to department stores, which have been struggling even more during the pandemic.

Target CEO Brian Cornell and Levi’s CEO Chip Bergh said they believe the Levi products, which also include some clothing, will be collectors’ items.