Houston Chronicle

A PLAN FOR WEST TEXAS

- By Amber N. Ott Amber N. Ott is a founding partner of Hudson Pacific, a data-driven public affairs consulting firm in New York City.

The region will need a road map for mitigating the impacts of renewable energy.

Everyone loves renewable energy — until they don’t. In a March Gallup survey, more than two thirds of respondent­s said the United States should put more emphasis on developing wind (66 percent) and solar energy (73 percent).

But when a new wind or solar farm is proposed in a community’s back yard, people put up a fight. For instance, a windfarm off the coast of Martha’s Vineyard appears to moving forward following 20 years of opposition from local property owners. And environmen­talists are fighting the constructi­on of a new solar plant in the Mojave Desert.

If Americans are going to make a dent in reducing carbon emissions — and polling suggests they want to — they are going to have to grapple with the tradeoffs required.

More than a decade ago, the late social scientist Daniel Yankelovic­h introduced the concept of an Energy Learning Curve. He pointed out that public opinion moves through several stages when grappling with a complex problem.

In the case of energy, the public had moved through the first, consciousn­ess-raising phase of the Learning Curve. Simply put, we are aware of the problem.

The second stage is the longest and most arduous. It involves the need for people to confront their own wishful thinking and denial as they wrestle with the painful tradeoffs and sacrifices that might affect their habits and lifestyles. It’s not linear — the public may take a step forward then two steps back as it moves toward a resolution.

This is where the public was in 2009, and it is where we are today. The more complex an issue, the longer it takes the public to work through it. Most people grasp just one or two elements of the energy challenge, such as costs or environmen­tal impacts, and de-emphasize the rest. They don’t realize that these elements are interconne­cted — one necessaril­y impacts the other. A sound approach to energy necessaril­y requires addressing them all.

The final phase is resolution and support for action. On many issues, the public never gets here.

Aside from increased concern about climate, current polling shows that not much has changed since Yankelovic­h introduced the Learning Curve. People today want cheap, reliable energy; they don’t want to rely on fossil fuels; and they don’t want energy developmen­t to impact natural resources or the culture of their communitie­s.

The reality is that we can’t have all of these things at the same time. To meet our growing demands for energy, we are going to have to make some hard choices.

Trends toward renewable energy sources — driven both by economics (the cost of onshore wind and utility-scale solar energy is now lower than even the most efficient gas-fired turbines) and public policy (the Biden administra­tion’s ambitious new carbon emissions targets) – may force people to address their wishful thinking. Wind and solar developmen­t require a lot of land per unit of energy produced, and the infrastruc­ture has to go somewhere. To avoid the ugly, costly conflicts that inevitably arise when new energy facilities are built, we have to move the public up the Energy Learning Curve.

A recent project in West Texas offers a promising case study for how to do this.

The Respect Big Bend Coalition — a team of scientists and outreach profession­als — brought together private landowners, elected officials, energy companies, community members and others to develop a blueprint for producing energy while preserving the character of rural communitie­s.

The initiative asked stakeholde­rs to consider what about their region was most important, and scientists then mapped the values they identified on the landscape. In the Big Bend Region, people prioritize­d things such as ranching heritage, dark skies and water resources. This allows energy developers to avoid land areas that are of greatest value to the people that live there — minimizing conflict and encouragin­g conservati­on.

The project has shown that when people have access to objective informatio­n and are engaged in a thoughtful way, they can minimize the downsides of energy developmen­t and preserve the things that matter most to them.

When it comes to energy, making policy or developmen­t decisions without public engagement can be costly — in the form of time and money, but also damage to natural resources and quality of life. The Respect Big Bend project has shown that when people grapple with the issues, the outcomes can be better for everyone.

 ?? Michael Dwyer / Associated Press ?? Block Island Wind Farm in Rhode Island, the nation’s first commercial offshore wind farm, was met with resistance when it was proposed. Now, other states are following suit.
Michael Dwyer / Associated Press Block Island Wind Farm in Rhode Island, the nation’s first commercial offshore wind farm, was met with resistance when it was proposed. Now, other states are following suit.

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