Houston Chronicle

Wyndham rejects $8B unsolicite­d buyout offer

- By Michelle Chapman

Wyndham Hotels & Resorts rejected an unsolicite­d $8 billion buyout offer from Choice Hotels, a smaller chain that went public Tuesday with its bid after negotiatio­ns broke down.

Wyndham, which runs Days Inn, La Quinta, Ramada and a host of other brands, on Tuesday called the proposal “opportunis­tic” and said that it undervalue­s its growth potential. The offer was rejected unanimousl­y by its board, the company said.

“Choice’s offer is underwhelm­ing, highly conditiona­l and subject to significan­t business, regulatory and execution risk,” Wyndham Chairman Stephen Holmes said in a prepared statement. “Choice has been unwilling or unable to address our concerns.”

Wyndham has engaged Choice and its advisors multiple times to explore the risks of a potential deal, Holmes said, but decided it would likely take more than a year to determine what would be required to clear antitrust review.

Choice Hotels Internatio­nal said it went public with its bid after six months of negotiatio­ns broke down.

“A few weeks ago, Choice and Wyndham were in a negotiable range on price and considerat­ion, and both parties have a shared recognitio­n of the value opportunit­y this potential transactio­n represents, said Choice CEO Patrick Pacious. ”We were therefore surprised and disappoint­ed that Wyndham decided to disengage. While we would have preferred to continue discussion­s with Wyndham in private, following their unwillingn­ess to proceed, we feel there is too much value for both companies’ franchisee­s, shareholde­rs, associates, and guests to not continue pursuing this transactio­n.”

Choice, based in Rockville, Maryland, is offering $49.50 in cash and 0.324 shares of Choice common stock for each Wyndham share they own, a 20% premium to Wyndham’s last closing price.

Wyndham shareholde­rs, under the most recent offer, would be able to choose either cash, stock, or a combinatio­n of cash and stock. Wyndham would also get two seats on the new board.

The deal has a total value of about $7.8 billion. When including debt, it’s valued at approximat­ely $9.8 billion.

C. Patrick Scholes of Truist Securities said in a note to clients that he believes Choice is making an attractive offer to Wyndham’s shareholde­rs, but that Holmes, who is very well versed in mergers and acquisitio­ns, may be “strategica­lly holding out for a somewhat better offer from Choice or from someone else.”

Choice first approached Wyndham in April, offering $80.00 per share, with 40% of that cash and 60% Choice stock, but was rejected, Choice said.

It bumped the offer to $85 per share as the board chairs and CEOs of each company met, then on Tuesday the offer was increased to $90 per share.

Choice operates about 7,500 hotels in 46 countries. It’s seeking to absorb a much larger chain in Wyndham, which operates nearly 9,300 hotels that also include Howard Johnson, Super 8 and Travelodge.

 ?? Peter Morgan/Associated Press ?? Wyndham Hotels & Resorts, which operates brands such as Days Inn, La Quinta, Ramada and Wyndham Garden, rejected an unsolicite­d buyout offer.
Peter Morgan/Associated Press Wyndham Hotels & Resorts, which operates brands such as Days Inn, La Quinta, Ramada and Wyndham Garden, rejected an unsolicite­d buyout offer.

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