iD magazine - - Body & Mind -

About 243 mil­lion results— that’s how many pages Google re­turns when you search the phrase “Never give up.” Thou­sands of images and ar­ti­cles have just one mes­sage: Those who give up are weak— you must al­ways carry on if you want to stay mo­ti­vated! But this is a bla­tant mis­con­cep­tion, ac­cord­ing to psy­chol­o­gists such as Carsten Wrosch. In his opin­ion, this life motto can even de­stroy mo­ti­va­tion: “If you per­se­vere in an un­bear­able sit­u­a­tion, not only does your psy­che get de­pleted, your phys­i­cal well-be­ing can also suf­fer mas­sively.” Three stud­ies by mo­ti­va­tion ex­perts at Con­cor­dia Uni­ver­sity in Mon­treal have shown that “never give up” is a mo­ti­va­tion myth. Peo­ple who are able to let go of un­ob­tain­able or sense­less ob­jec­tives are hap­pier than those who con­tinue to cling to them. So­cial sci­en­tist Robert Goodin is con­vinced: “Win­ners con­stantly give up.” The best ex­am­ple is Steve Jobs: When he re­turned to Ap­ple in 1997 and be­came CEO, he got rid of 340 of the 350 prod­ucts that ex­isted at the time. He pur­sued only 10 of them. Today Ap­ple is one of the most valu­able com­pa­nies in the world.

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