HOW MANY FEET OF CONTENT DO WE SCROLL THROUGH IN ONE DAY?
The average American spent about 3.5 hours per day on a smartphone in 2019, a figure that’s expected to rise to more than four hours in 2021. A large part of this usage consists of scrolling the display up and down. The marketing company Ogilvy has found that we scroll through more than 300 feet of digital content each day. More (disturbing) facts: Average smartphone users check their phone more than 17,000 times per year, and 85% of them do so even while speaking with family or friends. Three out of four users check their phone within 15 minutes of going to bed or getting up. And perhaps most disturbing of all: Almost half of all users have tried to limit their usage, but less than one-third of them feel that they have been successful.