John Travolta, Adam Driver star in Super Bowl ads
NEW YORK – The Super Bowl is advertising’s biggest, glitziest stage.
Big name advertisers from Netflix to Google are paying as much as $7 million for a 30-second spot during the big game on Sunday, in order to capture the attention of the roughly 100 million viewers who tune in each year.
In order to get as much of a return on investment for those millions, most advertisers release their ads in the days ahead of the big game to get the most publicity for their spots. In the ads released so far, John Travolta and “Scrubs” stars Donald Faison and Zach Braff sing a T-Mobile themed version of “Summer Nights” from “Grease,” Adam Driver creates multiple versions of himself for Squarespace, and Alicia Silverstone reprises her “Clueless” character for online shopping site Rakuten.
AVOCADOS FROM MEXICO
Anna Faris stars as Eve, who eats an avocado in the garden of Eden. Flash forward to the present day, when no one is ashamed of nudity and everyone is naked, including the Statue of Liberty.
BOOKING.COM
Actress Melissa McCarthy stars in a musical number for the travel site about her desire to go on a trip “somewhere, anywhere.”
BUD LIGHT
Actor Miles Teller (“Top Gun: Maverick”) and his wife Keleigh Sperry Teller dance to customer service hold music while drinking a Bud Light.
DORITOS
Music stars Jack Harlow, Missy Elliott and Elton John team up in an ad for Doritos Sweet & Tangy BBQ that shows Harlow abandoning his rap career to focus on the triangle – a Doritos-shaped musical instrument.
DRAFTKINGS
The online betting site shows stars including skateboard mogul Tony Hawk and singer Ludacris discussing DraftKings free bet offer at a party at actor Kevin Hart’s house.
GENERAL MOTORS AND NETFLIX
Actor and comedian Will Ferrell drives different GM electric vehicles through different Netflix shows, including “Bridgerton” and “Stranger Things,” to announce that Netflix will feature electric vehicles in its original shows.
Google promotes its Pixel photo editing tools “Magic Eraser” and “Photo Unblur” with a 90 second spot featuring Amy Schumer, Doja Cat and NBA star Giannis Antetekoumpo.
PLANTERS
Jeff Ross, Natasha Leggero and other comedians hold a “roast” for the Planters spokes character Mr. Peanut.
POPCORNERS
The Frito- Lay brand recreates “Breaking Bad” with Bryan Cranston and Aaron Paul – but this time the duo are cooking up the PopCorners snack in their RV instead of anything illicit.
PRINGLES
Anyone can get their hand stuck in a Pringles can, according to Pringles’ latest Super Bowl ad effort, including singer Meghan Trainor.
SQUARESPACE
Adam Driver contemplates the fact that “Squarespace is a website that makes websites” and splits into multiple versions of himself.
T-MOBILE
To promote its 5G home internet, John Travolta sings a version of “Summer Nights” with “Scrubs” stars Donald Faison and Zach Braff touting its benefits.