In Touch (USA)

PAVING THE WAY

For Stronger Giving & a Better Tomorrow

- BY ANNE-MARIE PRITCHETT & EMILY MILLER

THERE HAS BEEN A LOT OF positive buzz around the newest profession­al fundraiser on the block, and rightly so. Colossal Management is changing the face of fundraisin­g by powering online competitio­ns that benefit both charities and competitor­s. This unique and powerful alternativ­e fundraisin­g method allows charities to focus on the important work they do.

So how does it work? Colossal runs online competitio­ns where a grand prize winner is chosen through multiple rounds of public voting. From ideation and strategy to technology, marketing, customer service and final fulfillmen­t of prizes, Colossal handles it all. 100% of the donations raised during a Colossal competitio­n goes directly to DTCare, a nationally registered 501(c)(3) charity, which then grants the funds minus fees and costs to a designated charity beneficiar­y. Colossal’s commitment to making a difference shines through initiative­s like the Super Mom Competitio­n, which ended up in a DTCare grant upwards of $2.6 million; Fab Over 40, which in 2022, was the catalyst for an $8.2 million donation to the National Breast Cancer Foundation; and Favorite Chef, which recently closed with a $4.7 million grant to James Beard Foundation.

“One of the reasons our platform works is because each Colossal team member is dedicated to making a difference. We’ve got that whole ‘gonna change the world’ kind of vibe, and we cherish this passion for philanthro­py. As we celebrate the accomplish­ments of Colossal, let us remember that the impact of our campaigns extends far beyond the funds raised. It serves as a reminder that acts of kindness, no matter how small, have the power to transform lives and shape a brighter future for generation­s to come,” says Colossal CEO Mary Hagen. “It’s incredible to see communitie­s come together to support one another and put these causes into the spotlight they deserve.”

The impact that Colossal has made is staggering. Since its inception in 2022, raised donations total over $22 MILLION as current campaigns are quickly and significan­tly adding to this total. “The bar has been set, and we intend to raise it year after year,” says Hagen. Not only are Fab Over 40 and the 'reatest Baker returning with elevations including exclusive workshops and special guest appearance­s, but several new campaigns are set to run as well. As the world learns the colossal impact Colossal’s campaigns have and continue to make, celebritie­s and brands, from Tony Hawk to Jeff 'oldblum to Bryan Cranston’s and Aaron Paul’s mezcal label, Dos Hombres, are joining Colossal in their mission to pave the way for stronger giving and a better tomorrow. Learn more at colossal.org.

“ACTS OF KINDNESS, NO MATTER HOW SMALL, HAVE THE POWER TO TRANSFORM LIVES.”

– MARY HA'EN, COLOSSAL CEO

 ?? ?? Fab Over 40 X National Breast Cancer Foundation Hope Day 2023
Fab Over 40 X National Breast Cancer Foundation Hope Day 2023
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