Tip Sheet
Swatting the buzzwords of business
Why customer referrals may be your best marketing tool. Plus: The Jargonator
WORK VENTURERS / • noun. “Business travelers who are tech-savvy, spontaneous, and seek out rich travel experiences.” And then presumably charge it all to their corporate gold card. Source: AFP/Hotwire
FLEXICURITY / • noun. Danish employment policies that give companies more flexibility to hire and fire than is usual in E.U. countries. For Americans, “flexicurity” is having a backup Starbucks when your usual one kicks you out for loitering. Source: Business Insider
CHAOS MAGIC / • noun.
Chaos magic “creates realities which are temporary and subjective … You opt into whatever belief system you think will help you reach your intended goals.” It would be easy to mock, but it does explain the past 12 months. Source: K-Hole
ALL- CAPS PORTFOLIO
• noun. Investing in S&P 500 firms with capitalized names (NVIDIA, QUALCOMM, etc.), companies that, oddly, beat the market in 2016. In the Yellow Pages era, you just needed a name like Aaa111 Locksmiths. Source: Quartz
CYGIENE / • noun. Cyber-hygiene, or “real-time network awareness” and “pro-active risk management” to “fix vulnerabilities” and thwart “cybercriminals.” But really, it’s about not using your cell phone in the restroom.
Source: Albuquerque Journal