Inc. (USA)

Tip Sheet

Swatting the buzzwords of business

- By BEN SCHOTT

Why customer referrals may be your best marketing tool. Plus: The Jargonator

WORK VENTURERS / • noun. “Business travelers who are tech-savvy, spontaneou­s, and seek out rich travel experience­s.” And then presumably charge it all to their corporate gold card. Source: AFP/Hotwire

FLEXICURIT­Y / • noun. Danish employment policies that give companies more flexibilit­y to hire and fire than is usual in E.U. countries. For Americans, “flexicurit­y” is having a backup Starbucks when your usual one kicks you out for loitering. Source: Business Insider

CHAOS MAGIC / • noun.

Chaos magic “creates realities which are temporary and subjective … You opt into whatever belief system you think will help you reach your intended goals.” It would be easy to mock, but it does explain the past 12 months. Source: K-Hole

ALL- CAPS PORTFOLIO

• noun. Investing in S&P 500 firms with capitalize­d names (NVIDIA, QUALCOMM, etc.), companies that, oddly, beat the market in 2016. In the Yellow Pages era, you just needed a name like Aaa111 Locksmiths. Source: Quartz

CYGIENE / • noun. Cyber-hygiene, or “real-time network awareness” and “pro-active risk management” to “fix vulnerabil­ities” and thwart “cybercrimi­nals.” But really, it’s about not using your cell phone in the restroom.

Source: Albuquerqu­e Journal

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