Inc. 5000 Insights

Inc. 5000 honorees tell us how they would tackle a common business challenge.

You’re launching in 60 days. How will you attract customers?

Advertise through Facebook, and use its Lookalike Audiences feature. Take the things you know about your potential customer—where they live, what kind of business they’re in, their age. Facebook can look across a variety of these data points and come back with, say, 50 customers that look like the one you have in mind. It’s a way to reach new people who are likely to be interested in your business. I’ve seen it work well on the B2B side.”