WHAT THE EXPERT SAYS…

To approach or attract new customers, use the acronym WIIFM: What’s in it for me? That ‘me’ is the customer. Make sure you have working and tangible solutions for them that are also different from what’s already in the marketplace. We recently helped a company launch a new energy drink, and it wanted to reach fitness-app users. Instead of running annoying pop-up banner ads on the app, the company worked with us so that when users completed a workout, a message from the new energy drink congratulated and rewarded them on the app with a free add-on or some sort of premium bonus tied to the app that they would have had to pay for otherwise.” ARI BRANDT Co-founder and CEO, MediaBrix (advertising and marketing) NO. 3,429 2016 INC. 5000 RANK 95% 3-YEAR GROWTH

$23.5 MILLION 2015 REVENUE