2003

TECH’S STAR CAR Elon Musk founded Tesla in 2003, and five years later it released its $109,000 Roadster as bait: It was designed to attract interest and investment, enabling the company to build more affordable, mass-market cars. It did. In 2017, Tesla has some 450,000 orders for its $35,000 Model 3. And no profits. While Musk tries to unsnarl production problems, Tesla alumni are busy with their own creations.