THE WAY I WORK
24 hours with the founder of American Giant
With online apparel retailer American Giant, Bayard Winthrop is trying to do what few have done in the past several decades: produce high-quality clothing entirely in the United States. The San Francisco–based company launched in 2011 with hoodies designed to last a lifetime; it has since expanded into jackets, pants, belts, and dresses. Much of the manufacturing is done at factories in North and South Carolina, and Winthrop, a stickler for quality control, is constantly checking on the various links of his supply chain. But his tightly packed schedule leaves plenty of time—or at least some time— for other stuff.
American Giant founder Bayard Winthrop leaves his home in San Francisco’s Castro District to start his day. At 5:45 a.m., the streetlights on his still-quiet block are shining brightly.