The Prodigy

Inc. (USA) - - LAUNCH - Pho­to­graph by Mor­gan Rachel Levy —DIANA RAN­SOM

Daniel Katz, 21 NO COW Den­ver Founded 2015 2017 Rev­enue $10 MIL­LION Em­ploy­ees 12

Ten years ago, if you had told Daniel Katz that he’d be run­ning a $10 mil­lion com­pany by the time he could drink legally, he prob­a­bly would have won­dered what would take so long. He started eight busi­nesses in his teens—sell­ing, var­i­ously, elec­tron­ics, cars, snakes, a house, and energy drinks. In 2015, he launched No Cow, which sells low-sugar and dairy-free pro­tein bars, cook­ies, and nut but­ters. Last year, it at­tracted a “siz­able” undis­closed mi­nor­ity in­vest­ment from Gen­eral Mills and Chicago-based pri­vate eq­uity firm 2X Part­ners. Since then, the com­pany has changed its name (from D’s Nat­u­rals), re­vamped its pack­ag­ing, and hired a CEO. It had been a one-man op­er­a­tion be­fore the in­vest­ment came through. “I was work­ing 18-hour days seven days a week, and buy­ing 10-for-$10 canned veg­eta­bles to live off of and sleep­ing in the of­fice,” Katz says. “It was time to get rid of my air mat­tress.”

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.