Re­mem­ber­ing Loved Ones

Inc. (USA) - - LAUNCH - —KEVIN J. RYAN Pho­to­graph by Brian Vu

Adelle Archer, 27 ETERNEVA Austin Founded 2017 2017 Rev­enue $280,000 Em­ploy­ees 5

More Amer­i­cans are opt­ing for cre­ma­tion—in 2015, for the first time cre­ma­tions out­num­bered buri­als. With Eterneva, Adelle Archer turns those ashes into di­a­monds. Hu­man re­mains con­tain car­bon; Eterneva takes some of those ashes and, along with an in­dus­trial di­a­mond lab in Am­s­ter­dam and cut­ters in An­twerp, turns them into jew­elry. Cus­tomers choose de­sign, color, and weight to com­mem­o­rate their loved one; a 0.5-carat di­a­mond costs about $7,000. The com­pany stays in close con­tact with fam­i­lies dur­ing the eight-month pro­duc­tion process and, when­ever pos­si­ble, hand de­liv­ers the fin­ished prod­uct. Archer con­ceived the idea af­ter her men­tor died in 2015. She seeks to change our re­la­tion­ship with loss—and help eter­nal­ize loved ones. “A di­a­mond lasts more than a sin­gle gen­er­a­tion,” Archer says. “An urn of ashes won’t.”

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