Inc. (USA)
You think your morning routine is crazy? Think again
Wheaties. Coffee. A workout and a shower. Such morning rituals may work for many. Others require something far more specific or idiosyncratic— like these five entrepreneurs.
“I play the keyboard. I studied music composition at Brown, and I still make sure music is a major part of my life. I’m in a Prince cover band, so I play a lot of his stuff.” GABE FLATEMAN Co-founder and CTO of mattress company Casper
“I lie down on a bed of nails. Getting physically uncomfortable helps me make better decisions when I’m under stress. I’m constantly challenging my mind and body to think differently and understand discipline and adaptation.” ERIC CASABURI Founder and...
“I take a hot bath. With a green tea, if possible. If I have an early call or flight, I have my bath at 4 a.m. If my hotel room doesn’t have a bathtub, I negotiate an upgrade by being really, really nice.” KAROLI HINDRIKS Founder and CEO of tech-gig...
“I spend an hour and a half reading essays and plays. I just finished Hamlet, Samuel Kirkham’s English Grammar, and Churchill’s Painting as a Pastime. TRISTAN WALKER Founder and CEO of Walker & Company
“I start cooking dinner. We’re a big Crock-Pot family.” ANGIE HICKS Co-founder of Angie’s List