You think your morn­ing rou­tine is crazy? Think again


Wheaties. Cof­fee. A work­out and a shower. Such morn­ing ri­tu­als may work for many. Oth­ers re­quire some­thing far more spe­cific or idio­syn­cratic— like these five en­trepreneurs.

“I play the key­board. I stud­ied mu­sic com­po­si­tion at Brown, and I still make sure mu­sic is a ma­jor part of my life. I’m in a Prince cover band, so I play a lot of his stuff.” GABE FLATEMAN Co-founder and CTO of mat­tress com­pany Casper

“I lie down on a bed of nails. Get­ting phys­i­cally un­com­fort­able helps me make bet­ter de­ci­sions when I’m un­der stress. I’m con­stantly chal­leng­ing my mind and body to think dif­fer­ently and un­der­stand dis­ci­pline and adap­ta­tion.” ERIC CASABURI Founder and...

“I take a hot bath. With a green tea, if pos­si­ble. If I have an early call or flight, I have my bath at 4 a.m. If my ho­tel room doesn’t have a bath­tub, I ne­go­ti­ate an up­grade by be­ing re­ally, re­ally nice.” KAROLI HINDRIKS Founder and CEO of tech-gig...

“I spend an hour and a half read­ing es­says and plays. I just fin­ished Ham­let, Sa­muel Kirkham’s English Gram­mar, and Churchill’s Paint­ing as a Pas­time. TRIS­TAN WALKER Founder and CEO of Walker & Com­pany

“I start cook­ing din­ner. We’re a big Crock-Pot fam­ily.” ANGIE HICKS Co-founder of Angie’s List

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