POP­PING THE QUES­TION. AND A FLASHBULB

Inc. (USA) - - LAUNCH - ▶ EMILY CANAL

James Am­bler had been a pa­parazzo for years, but when he pro­posed to his wife-to-be, he didn’t snap any pho­tos. This up­set her fam­ily. It also gave him the idea for his New York City–based Pa­parazzi Pro­pos­als, which com­bines his skill at stealth with the grow­ing de­mand to doc­u­ment and share, well, ev­ery­thing. “It’s the devil I know,” sighs Am­bler.

For $495, a cus­tomer can con­sult on pro­posal plans, and re­ceive 80 to 125 pho­tos three days af­ter the event. Roses and mu­si­cians are ex­tra, as are fancier ap­proaches, like horse-and-car­riage rides in New York City and pri­vate he­li­copter tours over Los An­ge­les. Rev­enue is in the six fig­ures, Am­bler says, and has grown 2,900 per­cent since the busi­ness launched in 2013.

It’s wed­ding sea­son now, but Am­bler’s also busy in March, when bonuses hit and big-city book­ings surge; in win­ter, when north­ern­ers de­scend upon warm-weather lo­cales for get­aways; and be­tween Thanks­giv­ing and New Year’s Day, the peak sea­son. And, since you asked: As of presstime, no pa­parazzo’d as­kee has turned a suitor down. “We’ve never had ‘I can’t. I’ve been sleep­ing with your brother or sis­ter,’ ” Am­bler says. Though there has been one re­peat cus­tomer—his first en­gage­ment went south.

CAUGHT ON CAM­ERA We think he said yes.

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