Moms The most overqual­i­fied tal­ent stuck at the play­ground

Inc. (USA) - - STATE OF HIRING 2018 -

The Case for Hir­ing Them

Plenty of em­ploy­ers dream of hir­ing tem­po­rary or part-time teams of sea­soned pros adept at run­ning mul­ti­mil­lion-dol­lar mar­ket­ing cam­paigns or spear­head­ing strate­gic analy­ses. What they don’t re­al­ize is that play­grounds can be full of them: ex­pe­ri­enced pro­fes­sion­als turned par­ents, who are ea­ger to work but have been side­lined by par­ent­hood for a few years or don’t want the full 9-to-5 com­mit­ment of their pre­vi­ous gig. “Small busi­nesses have a unique ad­van­tage in that they can usu­ally of­fer a lot more flex­i­bil­ity than a larger en­ter­prise,” says Allison Robin­son, founder of dig­i­tal tal­ent mar­ket­place the Mom Project.

How to Help Them Suc­ceed

Com­mu­ni­cat­ing ex­pec­ta­tions and needs—on both sides—can help get new hires in­te­grated faster and in­crease their ten­ure. Some women re­turn­ing to work af­ter a few years away are ea­ger to em­brace a tra­di­tional work­week, but oth­ers may crave flex­i­bil­ity—to work re­motely, to cre­ate a set sched­ule that’s not 9 to 5, or to work the hours needed to get the job done rather than hew­ing to a strict 40-hour stan­dard.

Where to Find Them

Check out the Mom Project, the Sec­ond Shift, Après, Werk (left, co-founder Anna Auer­bach), and Mom Corps. Each org’s process varies— from a DIY job board to hav­ing the team screen and cu­rate can­di­dates for you—as does the fee struc­ture. There’s also been a bumper crop of work-train­ing hy­brid pro­grams aimed at tuning up peo­ple’s skills af­ter a few years on the side­lines. OnRamp Fel­low­ship con­nects com­pa­nies with le­gal and fi­nance peo­ple, and through the non­profit Path For­ward, com­pa­nies of­fer “re­turn­ships,” mostly for tech em­ploy­ees who have been out of the work­force for at least two years to fo­cus on care­giv­ing. The Mom Project also of­fers a “ma­ter­ni­ty­ship” op­tion, in which you cover an em­ployee’s ma­ter­nity leave with a tem­po­rary hire of a par­ent look­ing for reen­try.

Worth Know­ing

Tem­po­rary or re­turn­ship roles can be a great way to test the wa­ters: At In­tuit, three-quar­ters of the 30 women who par­tic­i­pated in its re­turn­ship pro­gram in In­dia have joined full time. In March, the com­pany rolled out the pro­gram in the U.S.

Com­pa­nies Do­ing It Right

Re­turn­ships are up and run­ning at gi­ants such as Ap­ple, Gold­man Sachs, and PayPal and at up­starts like In­stacart and Udemy. Box, Aflac, Net­flix, Etsy, and Face­book are just a hand­ful of the busi­nesses us­ing the mom-tar­geted place­ment firms to find their next hire.

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